The Adidas Lionel Messi Collection Scores Big
Katie Pagnotta — February 22, 2013 — Lifestyle
The Adidas Lionel Messi signature series is a soccer lover's dream collection. Football fans all of the world will appreciate this collaborative collection that boasts a full range of athletic apparel and accessories.
The all black series is compiled of training jerseys, matte woven jackets, logo tees, breathable fabric shorts and of course cleats. The highlight of this soccer-inspired collection is the four-time reigning FIFA World Player of the Year’s first pair of custom cleats. The white and red striped cleats are flashy, come with wicked grips and are incredibly comfortable. Other bonuses include Messi's personal designed emblem on all the merchandise.
The next time you hit the pitch and want to feel like a soccer stud, bust out the Adidas Lionel Messi merchandise and go for gold.
The all black series is compiled of training jerseys, matte woven jackets, logo tees, breathable fabric shorts and of course cleats. The highlight of this soccer-inspired collection is the four-time reigning FIFA World Player of the Year’s first pair of custom cleats. The white and red striped cleats are flashy, come with wicked grips and are incredibly comfortable. Other bonuses include Messi's personal designed emblem on all the merchandise.
The next time you hit the pitch and want to feel like a soccer stud, bust out the Adidas Lionel Messi merchandise and go for gold.
Trend Themes
1. Athletic Apparel Collaboration - The Adidas Lionel Messi collection showcases the trend of collaboration between sportswear brands and athletes, offering disruptive innovation opportunities for creating unique and stylish athletic apparel.
2. Personalized Sportswear - The inclusion of Messi's personal designed emblem on the merchandise highlights the trend of personalized sportswear, presenting disruptive innovation opportunities for brands to introduce customization options in their collections.
3. Stylish Soccer Cleats - The introduction of Messi's custom cleats with flashy design and enhanced grip represents the trend of stylish soccer cleats, opening disruptive innovation opportunities for brands to create high-performance and visually appealing footwear for football players.
Industry Implications
1. Sportswear - The Adidas Lionel Messi collection is relevant to the sportswear industry, providing disruptive innovation opportunities for brands to collaborate with athletes and create unique athletic apparel collections.
2. Apparel Accessories - The inclusion of accessories like logo tees and jackets in the collection highlights the relevance of the apparel accessories industry, offering disruptive innovation opportunities for brands to create stylish and functional accessories for sports enthusiasts.
3. Footwear - The focus on Messi's custom cleats emphasizes the footwear industry's relevance, presenting disruptive innovation opportunities for brands to design innovative and visually appealing soccer cleats with enhanced performance features.
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