Step into the First-Ever Adidas by Stella Mccartney Store
Shiori Mine — May 31, 2012 — Art & Design
References: vogue & brandingmagazine
Making a major move into the retail scene, the first-ever Adidas by Stella McCartney store is set to open in London's South Kensington area. Although the luxury designer and athletic brand have been in collaboration since 2004, this is the first physical store exclusive to the collection.
The brand's vision is to provide women stylish workout gear without sacrificing the high-end retail experience and styles. McCartney's minimalist ladylike aesthetics and Adidas's emphasis on performance is apparent in the store design itself. The airy spacious shop allows women to browse and contemplate their purchases. The mixture of geometric design and pops of color creates an inviting space for consumers to stop in for a look.
The Adidas by Stella McCartney store is a decisive move in establishing the long-standing partnership between these retail titans.
The brand's vision is to provide women stylish workout gear without sacrificing the high-end retail experience and styles. McCartney's minimalist ladylike aesthetics and Adidas's emphasis on performance is apparent in the store design itself. The airy spacious shop allows women to browse and contemplate their purchases. The mixture of geometric design and pops of color creates an inviting space for consumers to stop in for a look.
The Adidas by Stella McCartney store is a decisive move in establishing the long-standing partnership between these retail titans.
Trend Themes
1. Luxury Athleisure - Opportunity for high-end athletic brands to partner with luxury designers and create stylish activewear collections and physical stores.
2. Minimilist Retail Design - Opportunity for brands to create spacious and inviting stores with a mix of geometric designs and pops of color.
3. Female-centric Athletic Apparel - Opportunity for athletic brands to collaborate with female designers and create workout gear that balances performance with fashion and a high-end retail experience.
Industry Implications
1. Athletic Apparel - Opportunity for athletic apparel brands to partner with high-end retailers and create exclusive collections that cater to women's needs and preferences.
2. Luxury Fashion - Opportunity for luxury fashion brands to enter the athletic apparel market and create collections that fuse style, function, and high-end retail experience.
3. Retail Design - Opportunity for retail designers to innovate the layout and interior design of stores to offer spacious and inviting shopping experiences, with a mix of geometric designs and pops of color.
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