Adidas and Stella McCartney Create Cruelty-Free Workout Wear
Allison Love — July 24, 2010 — Celebs
References: shopadidas & vogue
Adidas and Stella McCartney have teamed up for an animal-friendly and fashion-forward line of workout gear. The clothing features bright glow-in-the-dark shoes, sport jackets, tees and shirts -- all made cruelty-free.
Stella McCartney is known for her animal rights activism, so it's no wonder her new line with Adidas is branded as animal-friendly. The glow-in-the-dark clothing features some pretty rad designs which definitely stand out in the dark of the night. Adidas and Stella McCartney make a good team.
Stella McCartney is known for her animal rights activism, so it's no wonder her new line with Adidas is branded as animal-friendly. The glow-in-the-dark clothing features some pretty rad designs which definitely stand out in the dark of the night. Adidas and Stella McCartney make a good team.
Trend Themes
1. Animal-friendly Workout Gear - The trend of animal-friendly workout gear creates opportunities for brands to incorporate socially responsible values into fitness clothing and accessories.
2. Glow-in-the-dark Fashion - The trend of incorporating neon and fluorescent colors into workout wear creates opportunities for brands to boost visibility and safety in low-light conditions.
3. Collaborative Sportswear Lines - The trend of designer collaborations and co-branded product lines draws attention and creates buzz for both established and emerging brands.
Industry Implications
1. Athletic Wear - The athletic wear industry can benefit from incorporating animal-friendly materials and unique design features, such as glow-in-the-dark elements.
2. Fashion - The fashion industry can explore opportunities to make socially responsible choices, such as offering cruelty-free options, and capitalize on trends that intersect with athletic wear, such as neon and fluorescent colors.
3. Sportswear Collaborations - The sportswear industry can collaborate with designers and other brands to create innovative and attention-grabbing product lines, such as the Adidas and Stella McCartney collection.
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