'TuneIn' Now Offers a Premium Tier and Ad-Free Radio
Cadhla Gray — August 27, 2015 — Tech
The ad-free radio streaming app 'TuneIn' has updated itself, offering a premium tier version that eliminates all commercials from the radio channels. DJ's of the radio stations involved select songs specifically for TuneIn users to listen to while the commercials are going on for other listeners, adding a special appeal.
The updated premium version allows access to 600 global radio stations without commercials. Of the 100,000 channels, those selected to be offered with no commercials are the most popular stations among users. In addition to ad-free radio, this platform also provides access to all Major League Baseball broadcasts as well as 40,000 audiobooks.
For the person who wants to have their music curated for them, the TuneIn app joins the many subscription services gaining popularity with consumers who are willing to pay a little extra money for a personalized experience.
The updated premium version allows access to 600 global radio stations without commercials. Of the 100,000 channels, those selected to be offered with no commercials are the most popular stations among users. In addition to ad-free radio, this platform also provides access to all Major League Baseball broadcasts as well as 40,000 audiobooks.
For the person who wants to have their music curated for them, the TuneIn app joins the many subscription services gaining popularity with consumers who are willing to pay a little extra money for a personalized experience.
Trend Themes
1. Ad-free Radio - Disruptive innovation opportunity: Develop a platform that offers ad-free streaming for various radio channels, providing users with a premium listening experience and a personalized curation of songs.
2. Personalized Subscription Services - Disruptive innovation opportunity: Create subscription-based platforms that cater to specific consumer preferences, such as curated music playlists, audiobooks, and other tailored content.
3. Global Radio Access - Disruptive innovation opportunity: Build a streaming tool that offers access to a wide range of global radio stations, allowing users to explore different cultures and music styles from around the world.
Industry Implications
1. Streaming Services - Disruptive innovation opportunity: Develop streaming platforms that provide unique features and personalized experiences to attract and retain subscribers.
2. Digital Advertising - Disruptive innovation opportunity: Create new advertising models that enable brands to reach consumers in a non-intrusive manner, considering the rising demand for ad-free streaming platforms.
3. Sports Broadcasting - Disruptive innovation opportunity: Explore partnerships with sports organizations to offer live broadcasts and exclusive content, enhancing the value proposition of streaming platforms.
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