The Adeen Black and White Series Lookbook is Gender-Bending
Jana Pijak — March 10, 2012 — Naughty
References: adeenmagazine & oystermag
The Adeen 'Black and White Series' lookbook stars famed androgynous model Andrej Pejic who poses alongside Savanna Hoge, Shaun Ross and Jay West. Showcasing the New York accessory label's latest collection, the models take on the role of rapper wannabes sporting message hats and street-savvy styles while posing with masked men.
Intimidating and raw, this gritty advertorial stars Andrej as a bikini bombshell who poses as the lookbook's resident video girl. Accessorized with over-sized earrings and an offensive hat that reads "c*nt," the gender-bending model pushes the envelope. From offensive message hats to a bondage-inspired bikinis, this controversial campaign spread is sure to gain plenty of attention.
Paying tribute to the gay community, designer Rembrandt Duran explains the meaning behind his seemingly offensive messages naming drag queen Ru Paul as his inspiration. Duran stresses that the C word's use is non-offensive and only meant to represent Paul's belief “that one must always have Charisma, Uniqueness, Nerve and Talent!”
Intimidating and raw, this gritty advertorial stars Andrej as a bikini bombshell who poses as the lookbook's resident video girl. Accessorized with over-sized earrings and an offensive hat that reads "c*nt," the gender-bending model pushes the envelope. From offensive message hats to a bondage-inspired bikinis, this controversial campaign spread is sure to gain plenty of attention.
Paying tribute to the gay community, designer Rembrandt Duran explains the meaning behind his seemingly offensive messages naming drag queen Ru Paul as his inspiration. Duran stresses that the C word's use is non-offensive and only meant to represent Paul's belief “that one must always have Charisma, Uniqueness, Nerve and Talent!”
Trend Themes
1. Gender-bending Fashion - The Adeen 'Black and White Series' lookbook showcases androgynous models in street-savvy styles, presenting an opportunity for fashion brands to explore gender-fluid designs and challenge traditional fashion norms.
2. Controversial Advertising Campaigns - The gritty and boundary-pushing nature of the Adeen 'Black and White Series' lookbook provides a disruptive innovation opportunity for brands to create provocative campaigns that generate attention and challenge societal norms.
3. Inclusion and Representation in Fashion - By featuring diverse models and paying tribute to the gay community, the Adeen 'Black and White Series' lookbook highlights the need for increased inclusivity and representation in the fashion industry, opening opportunities for brands to embrace diversity in their campaigns and designs.
Industry Implications
1. Fashion - The Adeen 'Black and White Series' lookbook presents a disruptive innovation opportunity for fashion brands to explore androgynous fashion, controversial ad campaigns, and increased inclusivity and representation.
2. Advertising - The controversial nature of the Adeen 'Black and White Series' lookbook provides an opening for disruptive innovation in advertising, encouraging brands to push boundaries and create campaigns that challenge societal norms.
3. LGBTQ+ Community - The inclusion and representation of the gay community in the Adeen 'Black and White Series' lookbook demonstrates the potential for disruptive innovation opportunities in the fashion industry that embrace the LGBTQ+ community and promote inclusivity.
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