California Pressed Juicery Launched the Unwind Tonic & Calm Shot
Laura McQuarrie — November 4, 2023 — Lifestyle
The Calm Shot and Unwind Tonic are the first releases from California Pressed Juicery's new Adaptogen line and they were created to help people stay balanced during one of the busiest, stressful seasons of the year. These functional beverages both feature ashwagandha as a key ingredient, along with L-Theanine "to help unwind and ease everyday anxiety and stress."
While the Unwind Tonic features cherry and chamomile, and provides 20% of the daily recommended amount of magnesium with 225mg of ashwagandha, the Calm Shot by California Pressed Juicery is touted as a "one-sip-wonder" that packs a punch by providing the same recommended amount of magnesium in a take-anywhere bottle for stress and anxiety relief on the go.
While the Unwind Tonic features cherry and chamomile, and provides 20% of the daily recommended amount of magnesium with 225mg of ashwagandha, the Calm Shot by California Pressed Juicery is touted as a "one-sip-wonder" that packs a punch by providing the same recommended amount of magnesium in a take-anywhere bottle for stress and anxiety relief on the go.
Trend Themes
1. Adaptogenic Functional Beverages - The introduction of the Calm Shot and Unwind Tonic from California Pressed Juicery's new Adaptogen line taps into the growing demand for functional beverages that help people stay balanced and ease everyday anxiety and stress.
2. Ashwagandha as a Key Ingredient - The use of ashwagandha as a key ingredient in the Calm Shot and Unwind Tonic highlights the trend of incorporating adaptogenic herbs in wellness products for their stress-relieving and calming properties.
3. Convenience with Stress Relief - By offering the Calm Shot in a take-anywhere bottle, California Pressed Juicery caters to the busy lifestyle of consumers seeking convenient solutions for stress and anxiety relief.
Industry Implications
1. Beverage Industry - This launch in California Pressed Juicery's Adaptogen line showcases the innovation happening in the beverage industry as companies explore ways to provide functional and stress-relieving beverages.
2. Wellness Industry - The use of adaptogenic ingredients like ashwagandha in the Calm Shot and Unwind Tonic aligns with the wellness industry's focus on natural solutions to promote relaxation and balance.
3. Convenience Packaging Industry - The introduction of the Calm Shot in a take-anywhere bottle by California Pressed Juicery highlights the opportunities for innovation in packaging solutions that cater to the on-the-go needs of consumers seeking stress relief.
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