Bounty Cleans Up Big Street Messes in NYC and L.A.
Tisah Tucknott — July 22, 2009 — Marketing
References: quickerpickerupper & toxel
Bountry, the paper towel company, has stunned big city dwellers by making gigantic messes in the middle of busy streets. New Yorkers were shocked to see an enormous coffee cup knocked over on 7th Avenue, with steam and the aroma of freshly brewed coffee spilling everywhere.
Similarly, people in Los Angeles were greeted by the same surprise, as a melting 550 lb ice cream was dumped in the Third Street Promenade.
The tag line for both messes said, “Bounty - Makes small work of BIG spills.”
Similarly, people in Los Angeles were greeted by the same surprise, as a melting 550 lb ice cream was dumped in the Third Street Promenade.
The tag line for both messes said, “Bounty - Makes small work of BIG spills.”
Trend Themes
1. Interactive Street Advertising - Creating large-scale interactive advertisements in public spaces to grab attention and engage with consumers.
2. Sensory Marketing Experiences - Using sights, smells, and other sensory elements in advertising to create immersive brand experiences.
3. Unconventional Guerrilla Marketing - Utilizing unexpected and unconventional marketing tactics to surprise and captivate audiences.
Industry Implications
1. Advertising - Opportunities for advertising agencies to push the boundaries of traditional advertising and create memorable experiences for consumers.
2. Hospitality - The hospitality industry could leverage sensory marketing techniques to enhance guest experiences and create a strong brand connection.
3. Consumer Goods - Companies in the consumer goods industry can explore guerrilla marketing strategies to disrupt traditional advertising and generate buzz around their products.
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