Les Benjamins Expands on its Loungewear with Activewear Collection
Ellen Smith — January 19, 2021 — Fashion
References: tr.lesbenjamins & hypebae
Les Benjamins is expanding on its recently launched loungewear line with an activewear collection. The pandemic has provided consumers with the opportunity to slow down and re-think their wardrobe staples. Turning in uncomfortable silhouettes for something a little more forgiving has been a must during these times, allowing brands to get creative.
Les Benjamins' latest collection combines style with functionality, offering a line that's perfect for feeling put-together while spending time indoors. The line emphasizes sets, which can be mixed-and-matched or worn together. Some of the options include bike shorts with a long sleeved shirt, arriving in colorways that range from pastel blue to black. Other offerings include sweat pants, tops, sports bras or shorts.
Image Credit: Les Benjamins
Les Benjamins' latest collection combines style with functionality, offering a line that's perfect for feeling put-together while spending time indoors. The line emphasizes sets, which can be mixed-and-matched or worn together. Some of the options include bike shorts with a long sleeved shirt, arriving in colorways that range from pastel blue to black. Other offerings include sweat pants, tops, sports bras or shorts.
Image Credit: Les Benjamins
Trend Themes
1. Matching Set Activewear - The rise of matching set activewear collections that offer stylish yet comfortable options for indoor wear.
2. Functional Loungewear - Theres an increasing demand for loungewear that provides better functionality and versatility while remaining stylish.
3. Pandemic-influenced Wardrobe - Consumers are rethinking their wardrobe, and pandemic has greatly influenced the demand for more comfortable and functional clothing.
Industry Implications
1. Fashion - The fashion industry can take advantage of the trend for functional yet stylish clothing, especially for indoor wear.
2. Sportswear - The sportswear industry can also take advantage of the trend in matching set activewear that offers both functionality and style.
3. Retail - Retailers can focus on selling pandemic-influenced wardrobe essentials that cater to consumers staying indoors more often.
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