The Actitudes Young Adults Agency Campaign is Cute
Meghan Young — December 5, 2011 — Marketing
References: actitudes & ibelieveinadv
The Actitudes Young Adults Agency campaign targets a specific demographic. This French company employs young creatives who have grown up in a time of new media. Through these innovative minds, Actitudes is able to really utilize all of the digital tools existing right now, as well as create fresh concepts.
Conceived and executed by Actitudes, the Actitudes Young Adults Agency campaign shows exactly what this ad agency is capable of. These creative, childlike heads (portrayed quite literally) will develop cutting edge ad campaigns just like this one. This younger generation is immersed in digital tools that many adults are still becoming accustomed to.
Playful and comical, this campaign conveys exactly what Actitudes is made of.
Conceived and executed by Actitudes, the Actitudes Young Adults Agency campaign shows exactly what this ad agency is capable of. These creative, childlike heads (portrayed quite literally) will develop cutting edge ad campaigns just like this one. This younger generation is immersed in digital tools that many adults are still becoming accustomed to.
Playful and comical, this campaign conveys exactly what Actitudes is made of.
Trend Themes
1. Youth-centric Advertising - Disruptive innovation opportunity: Creating ad campaigns that resonate with young adults by leveraging their unique relationship with digital tools and new media.
2. Innovative Concept Development - Disruptive innovation opportunity: Utilizing the creative thinking of young professionals to develop cutting-edge ideas for ad campaigns.
3. Digital Tool Utilization - Disruptive innovation opportunity: Harnessing the skills and familiarity of young creatives with digital tools to enhance advertising strategies.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Incorporating a youthful perspective in advertising strategies and campaigns to connect with younger demographics.
2. Marketing - Disruptive innovation opportunity: Capitalizing on the fresh concepts and innovative thinking of young creatives to create impactful marketing strategies.
3. Creative Services - Disruptive innovation opportunity: Embracing the imaginative ideas and childlike creativity of young professionals in the field of creative services.
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