Equihua's Coat Collection is Expressive and Comfortable
References: equihua.us & vogue
High fashion brand Equihua launches an overtly expressive and nostalgic line of acrylic jackets that combine cultural value with unmistakable aesthetic appeal. Albeit thick, the silhouettes are impressively lightweight and incredibly warm. The designs are directly informed by San Marcos cobijas (refers to 'blankets') and celebrate Latino culture.
Equihua's pieces sport patterns and fantastical graphics. From rosy and religion-referencing prints to magnified lion and desert sunset representations, the illustrations are deliberately tacky. The acrylic jackets ensure comfort and style through their cultural significance, material use and artistic representations.
Fashion designer Brenda Equihua affirms the excessive loudness of the pieces, but describes them to be "a sort of neutral-part of the environment [of a Latino house]."
Equihua's pieces sport patterns and fantastical graphics. From rosy and religion-referencing prints to magnified lion and desert sunset representations, the illustrations are deliberately tacky. The acrylic jackets ensure comfort and style through their cultural significance, material use and artistic representations.
Fashion designer Brenda Equihua affirms the excessive loudness of the pieces, but describes them to be "a sort of neutral-part of the environment [of a Latino house]."
Trend Themes
1. Expressive Fashion - The trend of expressive fashion allows for unique and culturally significant designs that appeal to diverse consumer preferences.
2. Nostalgic Aesthetic - The trend of nostalgic aesthetic taps into consumers' desire for retro-inspired designs that evoke feelings of comfort and familiarity.
3. Cultural Celebration - The trend of cultural celebration emphasizes the incorporation of cultural influences in fashion, enabling brands to connect with specific target audiences.
Industry Implications
1. Fashion - The fashion industry has the opportunity to embrace the trend of expressive fashion and offer unique garments that showcase cultural value and artistic representations.
2. Textiles - The textiles industry can leverage the trend of nostalgic aesthetic by producing fabrics and materials that evoke a sense of nostalgia and comfort.
3. Art and Design - The art and design industry can explore the trend of cultural celebration to create visually appealing and culturally significant illustrations that can be incorporated into various products.
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