Santa Maria Novella Launches the New Acqua Scent
References: instagram & highsnobiety
Santa Maria Novella is a historic perfumery and apothecary that dates back to over 800 years ago and the latest to join its roster is the Acqua scent. Founded in Florence, Italy by Dominican friars, the brand continues to honor its heritage in various ways including the gardens.
Since 1221, there have been herbs and flowers grown and used to create rose water, elixirs, and other fragrances. Today, the garden still exists and without surprise, the florals and herbs are a strong influence when forming its fragrance range. Recently, the Acqua scent joined the I Giardini Medicei series which first started in 2022. Instead of inspiration from the florals, the perfume honors what keeps them thriving: water.
Image Credit: Santa Maria Novella
Since 1221, there have been herbs and flowers grown and used to create rose water, elixirs, and other fragrances. Today, the garden still exists and without surprise, the florals and herbs are a strong influence when forming its fragrance range. Recently, the Acqua scent joined the I Giardini Medicei series which first started in 2022. Instead of inspiration from the florals, the perfume honors what keeps them thriving: water.
Image Credit: Santa Maria Novella
Trend Themes
1. Heritage-driven Perfumes - Perfume brands drawing on centuries-old traditions offer consumers a sense of timeless luxury and deep-rooted authenticity.
2. Water-inspired Scents - Fragrances infused with the essence of water present a refreshing divergence from traditional floral and herbal scents, creating new olfactory experiences.
3. Botanical-influenced Perfumery - Perfumes that utilize botanicals from historical gardens represent a growing trend towards natural and sustainable ingredient sourcing.
Industry Implications
1. Luxury Fragrance - The luxury fragrance industry benefits from brands that emphasize historical significance and exclusivity in their product lines.
2. Natural and Organic Cosmetics - Natural and organic cosmetics market sees growth with perfumers incorporating sustainably sourced botanical ingredients into their formulations.
3. Heritage Brands - Heritage brands that highlight their rich history and longevity attract consumers looking for authenticity and legacy in their purchases.
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