MINISO Debuts its Lucky 7 Perfume Series
Debra John — August 28, 2024 — Marketing
References: miniso-ca & prnewswire
MINISO introduces the 'Lucky 7 perfume series,' a collection developed in collaboration with seven master perfumers and is inspired by the number 7—a "symbol of luck and prosperity in both ancient Greek and Eastern cultures."
The Lucky 7 series features six distinct fragrances: 'Classic,' 'Muse,' 'Goddess,' 'Bloom,' 'Starlight,' and 'Passion.' Each fragrance is designed to represent a different form of luck and aspiration while the bottles are designed with a diamond cut to reflect the varied personalities of the wearers. The collection includes a range of scents from sweet and fruity to elegant florals and rich oriental blends, accommodating different preferences.
Additionally, MINISO will launch a global 'Lucky 7 Lifetime Version' online lottery starting August 20th. This event will "include seven participating countries in which seven winners will each receive a 7.3-liter bottle of MINISO Lucky 7 perfume" as part of the promotion.
Image Credit: MINISO
The Lucky 7 series features six distinct fragrances: 'Classic,' 'Muse,' 'Goddess,' 'Bloom,' 'Starlight,' and 'Passion.' Each fragrance is designed to represent a different form of luck and aspiration while the bottles are designed with a diamond cut to reflect the varied personalities of the wearers. The collection includes a range of scents from sweet and fruity to elegant florals and rich oriental blends, accommodating different preferences.
Additionally, MINISO will launch a global 'Lucky 7 Lifetime Version' online lottery starting August 20th. This event will "include seven participating countries in which seven winners will each receive a 7.3-liter bottle of MINISO Lucky 7 perfume" as part of the promotion.
Image Credit: MINISO
Trend Themes
1. Collaborative Fragrance Development - Collaboration with master perfumers leads to unique scent profiles, enhancing brand authenticity and product uniqueness.
2. Cultural Symbolism in Products - Incorporating cultural elements like the number 7 into product lines attracts consumers interested in meaningful and symbolic purchases.
3. Multi-nation Promotional Campaigns - International promotional events, like an online lottery, generate global consumer interest and engagement across multiple markets.
Industry Implications
1. Fragrance and Perfume - The fragrance industry benefits from innovative collaborations that produce exclusive and diverse scent collections.
2. Luxury Goods - Incorporating luxury-driven design elements such as diamond-cut bottles attracts high-end consumers seeking unique and premium products.
3. E-commerce and Online Retail - Running global online lotteries and exclusive launches enhances brand visibility and drives digital consumer engagement.
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