360i Created a Toy Line for People Living with Paralysis
Riley von Niessen — May 9, 2016 — Tech
References: adaptoys.org & adweek
360i has developed accessible toys that enable people living with paralysis to participate in playing games with their loved ones. Working with the Christopher & Dana Reeve Foundation and AXIOS, the brand made adjustments to popular toys, such as pitching machines and race cars. Using voice activation, the 'Adaptoy' line gives people the tools to be able to more actively participate in playing games with their children.
Looking to fund the collection, 360i has created a short video that shows how the Adaptoy line works and tells the stories of different families who live with disability. Grandmother of three, Donna Lowich, is shown using voice activation to play a game of baseball with her granddaughter. Former football player Eric Legrand is able to physically play with his nephews for the first time with with use of the accessible toys. 360i explains its goal by saying: "I think what the work brings forward is that the physical limitations sometimes become the emotional limitations in making this connection between the family member and the child, and that's what we're trying to overcome here."
Looking to fund the collection, 360i has created a short video that shows how the Adaptoy line works and tells the stories of different families who live with disability. Grandmother of three, Donna Lowich, is shown using voice activation to play a game of baseball with her granddaughter. Former football player Eric Legrand is able to physically play with his nephews for the first time with with use of the accessible toys. 360i explains its goal by saying: "I think what the work brings forward is that the physical limitations sometimes become the emotional limitations in making this connection between the family member and the child, and that's what we're trying to overcome here."
Trend Themes
1. Voice-activated Toys - By incorporating voice activation technology, traditional toys can be made accessible for people living with disabilities.
2. Inclusive Play - The development of accessible toys promotes inclusivity and allows people living with disabilities to actively participate in play and bonding experiences.
3. Assistive Technology - The Adaptoy line demonstrates the potential of assistive technology to enhance the quality of life for individuals with paralysis or limited mobility.
Industry Implications
1. Toy Manufacturing - Toy manufacturers have the opportunity to embrace inclusive design and create accessible toys that cater to a broader customer base.
2. Healthcare and Rehabilitative Services - The development of voice-activated toys highlights the need for innovative solutions in the healthcare and rehabilitative services industry to assist individuals with disabilities in their daily lives.
3. Media and Advertising - Companies in the media and advertising industry can support and promote inclusive initiatives like the Adaptoy line, creating meaningful connections and fostering social inclusion.
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