AC/DC Radio on Sirius XM
Marissa Brassfield — September 14, 2008 — Pop Culture
AC/DC fans will have a new reason to tune in to Sirius XM when the legendary rock band’s music channel, AC/DC Radio, launches on Monday, September 15.
AC/DC Radio, which will be broadcast on XM channel 53, will celebrate the band’s career and entire music catalog. It will also help promote the upcoming release of Black Ice, AC/DC’s first album in eight years.
Band members Angus Young, Malcolm Young, Cliff Williams, Brian Johnson and Phil Rudd will all be on hand to add stories and commentary to AC/DC Radio. They’ll also give listeners an exclusive preview of Black Ice, which is scheduled to be released on October 20.
AC/DC Radio, which will be broadcast on XM channel 53, will celebrate the band’s career and entire music catalog. It will also help promote the upcoming release of Black Ice, AC/DC’s first album in eight years.
Band members Angus Young, Malcolm Young, Cliff Williams, Brian Johnson and Phil Rudd will all be on hand to add stories and commentary to AC/DC Radio. They’ll also give listeners an exclusive preview of Black Ice, which is scheduled to be released on October 20.
Trend Themes
1. Music Channel Expansion - The launch of AC/DC Radio on Sirius XM signals a trend of expanding music channels to cater to specific fan bases.
2. Artist-curated Stations - The inclusion of band members providing commentary and exclusive previews on AC/DC Radio highlights the trend of artist-curated radio stations for a more personalized listening experience.
3. Promotional Radio Channels - The creation of AC/DC Radio specifically to promote the band's upcoming album exemplifies the trend of using radio channels as promotional tools.
Industry Implications
1. Streaming Radio - The launch of AC/DC Radio on Sirius XM demonstrates the potential for growth and innovation within the streaming radio industry.
2. Music Promotion - The use of AC/DC Radio as a promotional tool showcases opportunities for innovation in the music promotion industry.
3. Music Streaming Platforms - The trend of artist-curated radio stations like AC/DC Radio presents opportunities for music streaming platforms to differentiate themselves and provide unique content.
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