Pantys' Line Helps People Who Menstruate Stay Active & Worry-Free
Laura McQuarrie — August 4, 2021 — Lifestyle
References: pantys.br & fashionunited.uk
Absorbent underwear brand Pantys is empowering people who menstruate with a new absorbent fitness collection that's designed to help people move their body without worry of leaks. The four-piece collection includes a pair of absorbent shorts, leggings, underwear and a lightweight training top, which all support those who experience medium to heavy flows. Powered by the same technology that can be found in the brand's underwear, these activewear designs are supportive and help people feel confident and their best—especially since studies that have shown that exercise can help alleviate some period symptoms.
The fitness collection for sizes XS to 3XL is not only inclusive but also sustainable, since the brand makes a positive impact on the planet by offsetting 100% of its carbon emissions.
The fitness collection for sizes XS to 3XL is not only inclusive but also sustainable, since the brand makes a positive impact on the planet by offsetting 100% of its carbon emissions.
Trend Themes
1. Absorbent Activewear - Opportunity for activewear brands to expand their offering to cater to menstruating individuals with absorbent technology
2. Inclusive Fitness Apparel - Opportunity to create truly inclusive activewear collections that cater to diverse body types and needs, such as those who experience menstrual flow
3. Sustainable Period Products - Opportunity to create period products that are sustainable and have a positive impact on the environment
Industry Implications
1. Activewear Industry - The activewear industry can integrate absorbent technology into their collections to cater to menstruating individuals' needs and promote inclusivity
2. Period Product Industry - The period product industry can innovate and create sustainable alternatives for menstruating individuals who seek environmentally friendly options
3. Fitness Industry - The fitness industry can promote inclusivity and cater to diverse customers by partnering with brands that create inclusive activewear collections to meet their unique needs, such as menstruating individuals
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