Absolut Nights Orange Peel is Inspired by Chinese Nightlife
Michael Hemsworth — March 23, 2024 — Lifestyle
References: pernod-ricard & foodbev
Absolut Nights Orange Peel is the latest addition to the brand's shots range that's expected to be right at home with the existing options, while also setting itself apart from the competition.
The spirit is reported to feature a blend of oriental orange peels and coffee, and is inspired by Chenpi which is reflected in its dried orange rind notes. The blend of sweet and sour notes are paired with a touch of spiced tangerine to strike a balance for sippers. The spirt is made with Absolut Vodka and natural ingredients, and is positioned as perfect for being enjoyed neat and cold.
VP of Marketing at Pernod Ricard China Louis Chang spoke on the new Absolut Nights Orange Peel saying, "Inspired by Chenpi, which is a traditional ingredient used in Chinese cooking, desserts and candies, the addition of orange peel to our esteemed portfolio in China marks the next stage in the evolution of the nightlife lifestyle for the next generation, echoing our promise to redefine nightlife by aligning local culture with global trends and creating intriguing, authentic and engaging experiences.”
The spirit is reported to feature a blend of oriental orange peels and coffee, and is inspired by Chenpi which is reflected in its dried orange rind notes. The blend of sweet and sour notes are paired with a touch of spiced tangerine to strike a balance for sippers. The spirt is made with Absolut Vodka and natural ingredients, and is positioned as perfect for being enjoyed neat and cold.
VP of Marketing at Pernod Ricard China Louis Chang spoke on the new Absolut Nights Orange Peel saying, "Inspired by Chenpi, which is a traditional ingredient used in Chinese cooking, desserts and candies, the addition of orange peel to our esteemed portfolio in China marks the next stage in the evolution of the nightlife lifestyle for the next generation, echoing our promise to redefine nightlife by aligning local culture with global trends and creating intriguing, authentic and engaging experiences.”
Trend Themes
1. Oriental Flavor Influences - The blend of oriental orange peels and coffee in Absolut Nights Orange Peel brings a unique twist to the spirits market.
2. Sensory Balance Innovation - Absolut Nights Orange Peel strikes a harmonious balance between sweet, sour, and spiced tangerine notes for a distinctive drinking experience.
3. Cultural Fusion Spirits - The incorporation of Chenpi in Absolut Nights Orange Peel bridges Chinese tradition with modern global trends, creating an authentic and engaging drinking option.
Industry Implications
1. Alcoholic Beverages - The introduction of Absolut Nights Orange Peel showcases the potential for innovative flavor blends to disrupt the alcoholic beverages industry.
2. Nightlife Experiences - Absolut Nights Orange Peel exemplifies how combining local culture with global trends can redefine the nightlife industry for the next generation.
3. Global Lifestyle Brands - Pernod Ricard's focus on aligning local culture with global trends in products like Absolut Nights Orange Peel opens opportunities for innovative brand experiences.
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