From a Small Village in Sweden to the World Over
Trend Hunter — September 15, 2014 — Pop Culture
Brought to you by Absolut
From seed to sip, every drop of Absolut Vodka is expertly crafted by generations of farmers and distillers from the small village of Åhus, Sweden —in a region with more than 400 years of superior vodka-making expertise. What’s their secret? High quality, locally sourced ingredients— pristine aquifer water & pure winter wheat (the latter carefully selected in partnership with 450 local farmers).
These high quality ingredients, in conjunction with the care and attention of a village that has been crafting vodka since 1879, results in a smooth, rich vodka that transforms any cocktail.
From seed to sip, every drop of Absolut Vodka is expertly crafted by generations of farmers and distillers from the small village of Åhus, Sweden —in a region with more than 400 years of superior vodka-making expertise. What’s their secret? High quality, locally sourced ingredients— pristine aquifer water & pure winter wheat (the latter carefully selected in partnership with 450 local farmers).
These high quality ingredients, in conjunction with the care and attention of a village that has been crafting vodka since 1879, results in a smooth, rich vodka that transforms any cocktail.
Trend Themes
1. Craftsmanship - Utilize traditional crafting techniques and high-quality ingredients to create premium products.
2. Local Sourcing - Source ingredients locally to ensure freshness and support local farmers.
3. Sustainable Production - Adopt sustainable practices in production processes for a more eco-friendly approach.
Industry Implications
1. Alcohol Manufacturing - Incorporate traditional methods and high-quality ingredients to produce premium alcoholic beverages.
2. Agriculture - Collaborate with local farmers to source fresh and sustainable ingredients for various food and beverage products.
3. Hospitality - Partner with local producers to offer guests a unique and sustainable culinary experience.
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