The Absolut Brazil Father's Day Bottles Celebrate Dads South of the Equator
Michael Hines — August 8, 2010 — Lifestyle
References: absolut & bornrich.org
I am tempted to father a child in Brazil, if only to get my hands on one of these Absolut Brazil Father's Day bottles. With great risk comes great reward.
The Absolut Brazil Father's Day bottles feature three distinct collaborators and bottles. Jewelery designer Pedro Brando created bottles adorned with a ring and necklace. Optica Venture threw in a pair of sunglasses and a case that reads Absolut 100 with their bottle, and fashion designer João Henrique Correia put a silk necktie on his. Each bottle costs hundreds of dollars and is only available in São Paulo.
The Absolut Brazil Father's Day bottles feature three distinct collaborators and bottles. Jewelery designer Pedro Brando created bottles adorned with a ring and necklace. Optica Venture threw in a pair of sunglasses and a case that reads Absolut 100 with their bottle, and fashion designer João Henrique Correia put a silk necktie on his. Each bottle costs hundreds of dollars and is only available in São Paulo.
Trend Themes
1. Luxury Dad Gifts - Collaborating with designers can add luxury touches to traditional Father's Day gifts.
2. Regional Celebrations - Celebrating regional holidays can create unique and exclusive marketing opportunities.
3. Personalized Bottles - Customized bottles with added accessories can increase customer value and appeal.
Industry Implications
1. Alcohol - Alcohol companies can collaborate with designers for limited editions and increase sales.
2. Fashion - Fashion designers can expand their offerings by collaborating with alcohol brands.
3. Accessories - Companies that make and sell accessories like sunglasses, ties, and jewelry can collaborate with alcohol brands to create exclusive gift sets.
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