This Organization Puts Abandoned Clothing to Good Use
Katherine Pendrill — May 11, 2016 — Social Good
References: actiononaddiction.org.uk & bustle
A UK-based organization called Action on Addition has come up with a clever way to reuse the abandoned clothing left at dry cleaners. Instead of letting perfectly good suits and dresses wind up in the trash, this organization is making sure that the garments go to those who need them the most.
The Dry/Clean Initiative is a joint venture run by Action on Addiction and the ad agency Leo Burnett London. The program involves collecting abandoned clothing from dry cleaners across London and donating the garments to recovering addicts who need them for job interviews. The clothing not only helps those in the program make a good first impression, but it also helps them regain their confidence as they adjust to a sober lifestyle.
Similar to the way retailers are now recycling old garments, The Dry/Clean Initiative demonstrates a clever way to put old materials to new use and cut down on clothing waste.
The Dry/Clean Initiative is a joint venture run by Action on Addiction and the ad agency Leo Burnett London. The program involves collecting abandoned clothing from dry cleaners across London and donating the garments to recovering addicts who need them for job interviews. The clothing not only helps those in the program make a good first impression, but it also helps them regain their confidence as they adjust to a sober lifestyle.
Similar to the way retailers are now recycling old garments, The Dry/Clean Initiative demonstrates a clever way to put old materials to new use and cut down on clothing waste.
Trend Themes
1. Recycling Clothing - The trend of repurposing abandoned garments from dry cleaners could expand to other industries such as hotels, airports, and hospitals.
2. Socially Responsible Branding - As consumers increasingly take interest in companies that take social responsibility, businesses will want to adopt similar programs that give back to the community.
3. Collaborative Partnerships - Organizations can partner with businesses in a similar way as Action on Addiction and Leo Burnett did to create initiatives that make a difference in people's lives.
Industry Implications
1. Hospitality - Hotels can implement similar programs to donate forgotten items left behind by guests to those in need.
2. Fashion - Clothing brands can invest in programs that repurpose textile waste to reduce the environmental impact of the fashion industry.
3. Healthcare - Hospitals can collaborate with local organizations to donate medical supplies and equipment to those in need, rather than disposing of them.
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