The Ab Aeterno Watches are Crafted in Italy Using Waste Plastic
Michael Hemsworth — September 8, 2018 — Eco
References: kickstarter & thegadgetflow
Plastic waste in our oceans has become a massive problem in virtually every part of the world, which is seeing designers take a more prominent role in raising awareness with products like the Ab Aeterno timepieces.
The watches are each designed and manufactured in Italy using a pound of plastic that has been sourced from the sea to put a focus on the ecological problem in a chic way. The timepieces come in several different model options for consumers of all style preferences and feature luxury looks without the need for precious materials or an equally high-end price tag.
The Ab Aeterno timepieces can be customized with your choice of engraving to make them an eco-friendly gift.
The watches are each designed and manufactured in Italy using a pound of plastic that has been sourced from the sea to put a focus on the ecological problem in a chic way. The timepieces come in several different model options for consumers of all style preferences and feature luxury looks without the need for precious materials or an equally high-end price tag.
The Ab Aeterno timepieces can be customized with your choice of engraving to make them an eco-friendly gift.
Trend Themes
1. Ocean Plastic Fashion - Designers are creating fashion items using waste plastic to raise awareness on plastic waste and provide eco-friendly choices for customers.
2. Eco-friendly Luxury - Luxury brands are using sustainable materials like recycled plastic to make eco-friendly products that attract consumers looking for environmentally responsible options.
3. Upcycling Luxury - Luxury brands are upcycling materials that are typically discarded, like ocean waste, to create high-end products with a positive environmental impact.
Industry Implications
1. Fashion - Fashion brands can experiment with waste plastic materials to create trendy and stylish items that appeal to eco-conscious customers while raising awareness about plastic waste.
2. Luxury Goods - Luxury brands can use sustainable and upcycled materials to create high-end products that have a minimal environmental footprint, attracting environmentally-aware customers.
3. Watches - Watch manufacturers can adopt sustainable materials like recycled ocean plastic to create durable timepieces that offer an eco-friendly alternative for consumers.
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