UNIT Makes an Interactive Building for A8 Music Group
Jamie Danielle Munro — April 25, 2014 — Art & Design
References: myunit & designboom
Designed for the music download company A8 Music Group, this building has an interactive facade that changes according to data. More specifically, LED lights are integrated in the front of the structure that respond to how much music is being downloaded at the time.
Considering that A8 Music Group is one of the biggest downloading companies in China, having a building that mimics the company's success on a daily basis is a great motivator for employees. The bigger the lights, the more money the company is making. On top of the interactive facade, the front has also been made to look like sound waves, again keeping with the topical theme of what the company is all about. UNIT, the architecture team behind it all, has done an excellent job with this design.
Photo Credits: designboom, myunit
Considering that A8 Music Group is one of the biggest downloading companies in China, having a building that mimics the company's success on a daily basis is a great motivator for employees. The bigger the lights, the more money the company is making. On top of the interactive facade, the front has also been made to look like sound waves, again keeping with the topical theme of what the company is all about. UNIT, the architecture team behind it all, has done an excellent job with this design.
Photo Credits: designboom, myunit
Trend Themes
1. Interactive Facade Architecture - Interactive building architecture is an untapped medium for generating new kinds of social interaction and digital experiences.
2. Data-driven Buildings - Facades that respond to real-time data can help companies engage with customers and enhance the overall appeal of the building.
3. Smart Buildings - The rise of Internet of Things (IoT) sensors and devices makes it possible to design smarter buildings that respond to and optimize user needs.
Industry Implications
1. Architectural Design - The incorporation of technology in architectural design has the potential to create entirely new and more engaging experiences in both public and private spaces.
2. Real Estate Development - Data-driven, interactive and smart facades could be a game changer in the real estate industry as companies try to differentiate their properties and provide an added value to customers.
3. Entertainment Industry - Interactive facades like those used in this music industry building could be used for concert venues, movie theatres or theme parks, creating a unique and engaging experience for customers.
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