'A Balloon For Ben' Inspires Moviegoers to Cherish Family
Mishal Omar — January 17, 2017 — Pop Culture
References: youtube & dailycommercials
'A Balloon For Ben' is a commercial created for Cineplex Entertainment by the advertising agency Zulu Alpha Kilo.
The commercial was conceived after its previous one, Lily & The Snowman, went viral on the internet. With the same goal of creating a heartwarming and memorable story, Zulu Alpha Kilo chose to focus on the importance of family and maintaining strong relationships. A Balloon For Ben reveals glowing balloons that, when popped, reveal different films for families to watch together. Ben's father purchases a balloon for him but due to his work responsibilities, the film inside the balloon is never watched and slowly withers away. When Ben's father realizes this, he purchases an enormous balloon and they finally watch a movie together.
This heartwarming animation is not just an excellent piece of cinematic artistry, but works to establish strong connections between the Cineplex brand and the viewer.
The commercial was conceived after its previous one, Lily & The Snowman, went viral on the internet. With the same goal of creating a heartwarming and memorable story, Zulu Alpha Kilo chose to focus on the importance of family and maintaining strong relationships. A Balloon For Ben reveals glowing balloons that, when popped, reveal different films for families to watch together. Ben's father purchases a balloon for him but due to his work responsibilities, the film inside the balloon is never watched and slowly withers away. When Ben's father realizes this, he purchases an enormous balloon and they finally watch a movie together.
This heartwarming animation is not just an excellent piece of cinematic artistry, but works to establish strong connections between the Cineplex brand and the viewer.
Trend Themes
1. Family-centered Cinematic Offerings - The trend of creating cinematic content that emphasizes family relationships and connections presents an opportunity for movie theaters to differentiate themselves and appeal to family audiences.
2. Emotional Storytelling in Commercial Advertising - Creating heartwarming commercials that tell memorable stories can help brands connect with consumers on an emotional level and leave a lasting impression.
3. Innovative Marketing Techniques in the Entertainment Industry - Incorporating innovative marketing techniques, such as heartwarming animations, can help entertainment companies like Cineplex stand out in a crowded market and attract new audiences.
Industry Implications
1. Movie Theater Industry - Movie theaters can incorporate family-focused cinematic offerings to attract family audiences and differentiate themselves in a competitive market.
2. Advertising Industry - Heartwarming ads like 'A Balloon for Ben' can leave a lasting impact on consumers and help brands connect with audiences on an emotional level.
3. Entertainment Industry - Innovative marketing techniques like incorporating heartwarming animations can help entertainment companies like Cineplex attract new audiences and differentiate themselves in the industry.
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