The A&A Furnishers Campaign Exaggerates Bosch Product Capabilities
Meghan Young — April 23, 2012 — Marketing
References: canvaslifestyle.co.za & ibelieveinadv
The A&A Furnishers campaign promotes some very powerful Bosch vacuums including the brand's Wet & Dry Vacuum and Allrounder Vacuum Cleaner. They are so powerful, that they not only suck up dirt and dust, but also tiny dogs as well. At least, that is what the ad campaign alludes to with the classic missing dog posters it centers on.
Conceived and executed by Canvas Lifestyle, an ad agency based in Cape Town, South Africa, the A&A Furnishers campaign may depict a very unlikely situation, but the hilarious exaggeration of Bosch vacuum cleaner capabilities will stand out to potential customers, especially if those customers happen to own a teacup pet or two.
The A&A Furnishers campaign was art directed by Brinke van Zyl with creative direction by Michael Ipp and photography by Graham Bartholomew.
Conceived and executed by Canvas Lifestyle, an ad agency based in Cape Town, South Africa, the A&A Furnishers campaign may depict a very unlikely situation, but the hilarious exaggeration of Bosch vacuum cleaner capabilities will stand out to potential customers, especially if those customers happen to own a teacup pet or two.
The A&A Furnishers campaign was art directed by Brinke van Zyl with creative direction by Michael Ipp and photography by Graham Bartholomew.
Trend Themes
1. Exaggerated Product Capabilities - Exploring and promoting exaggerated capabilities of products to create humorous and attention-grabbing advertising campaigns.
2. Unconventional Messaging - Utilizing unexpected and humorous messages in advertising to create memorable and impactful marketing strategies.
3. Hyperbolic Visuals - Using exaggerated visuals and imagery to capture audience attention and create a strong brand presence.
Industry Implications
1. Home Appliance - The home appliance industry can explore exaggerated product claims and unconventional messaging to create unique and engaging marketing campaigns for their products.
2. Advertising & Marketing - The advertising and marketing industry can leverage hyperbolic visuals and unconventional messaging techniques to create innovative and attention-grabbing campaigns for their clients.
3. Pet Care - The pet care industry can use exaggerated visuals and messaging to capture pet owners' attention and highlight the features and benefits of their products or services.
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