Go Green With 'UPS' Reusable Packaging
Josh Milenthal — August 17, 2010 — Eco
References: compass.ups & psfk
Stepping up its game to become a greener company, 'UPS' explicitly reminds their customers of their 'UPS' reusable packaging features.
With a secondary adhesive strip added to its envelops, these packages can be resealed for another item after being opened. Presenting their interest and care for the environment, the company proves to its users that they are an eco-friendly corporation through their 'UPS' reusable packaging ideals.
Implications - As both consumption levels and eco-consciousness continue to increase simultaneously, products that are regularly purchased or used by the masses are getting eco makeovers. While consumers are not willing to compromise how much they consume, they are interested in ensuring their consumption choices are are positively impacting the environment. For this reason, the market for reusable products is massive.
With a secondary adhesive strip added to its envelops, these packages can be resealed for another item after being opened. Presenting their interest and care for the environment, the company proves to its users that they are an eco-friendly corporation through their 'UPS' reusable packaging ideals.
Implications - As both consumption levels and eco-consciousness continue to increase simultaneously, products that are regularly purchased or used by the masses are getting eco makeovers. While consumers are not willing to compromise how much they consume, they are interested in ensuring their consumption choices are are positively impacting the environment. For this reason, the market for reusable products is massive.
Trend Themes
1. Reusable Products - The market for reusable products is massive as consumers look for eco-friendly alternatives that can have a positive impact on the environment.
2. Eco Makeovers - Products regularly purchased or used by the masses are getting eco makeovers in response to increased consumption levels and eco-consciousness.
3. Increased Eco-consciousness - Consumers are becoming more interested in ensuring their consumption choices are positively impacting the environment, driving the demand for eco-friendly options.
Industry Implications
1. Shipping and Logistics - The shipping and logistics industry can capitalize on the trend of eco-friendly shipping by offering reusable packaging solutions to businesses and consumers.
2. Consumer Goods - Consumer goods industries, such as retail and e-commerce, have the opportunity to incorporate reusable packaging into their products to appeal to environmentally conscious consumers.
3. Manufacturing - Manufacturing industries can innovate by developing more sustainable and eco-friendly methods and materials for packaging, aligning with the increasing demand for eco makeovers.
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