The Orange Power Pump is Perfect for Athletes
References: newsroom.orange & newslite
Cell phone charging has never been as great an exercise as it is with Orange's new Power Pump.
The Orange Power Pump is being launched in Glastonbury soon, and uses leg power to charge dead cell phones. The user pumps their legs, which moves a fan, which (don't ask me how) charges the phone.
The Orange Power Pump is a good eco option, but probably only for workout lovers.
Implications - Consumers are now faced with a growing concern about the environment, and any products that alleviate this anxiety will target a large consumer base. Individuals are looking for products that will allow them to feel empowered in that they are making a difference in the world through their purchases.
The Orange Power Pump is being launched in Glastonbury soon, and uses leg power to charge dead cell phones. The user pumps their legs, which moves a fan, which (don't ask me how) charges the phone.
The Orange Power Pump is a good eco option, but probably only for workout lovers.
Implications - Consumers are now faced with a growing concern about the environment, and any products that alleviate this anxiety will target a large consumer base. Individuals are looking for products that will allow them to feel empowered in that they are making a difference in the world through their purchases.
Trend Themes
1. Eco-friendly Phone Charging - The trend towards eco-friendly phone charging offers opportunities for businesses to develop innovative products that address consumers' growing concern about the environment.
2. Human-powered Technology - The rise of human-powered technology presents disruptive innovation opportunities for businesses to create products that utilize human energy to generate power.
3. Exercise-based Electronics - The trend of exercise-based electronics opens up possibilities for businesses to create products that combine fitness and technology, providing users with a sense of empowerment through their physical activities.
Industry Implications
1. Consumer Electronics - The consumer electronics industry can tap into the eco-friendly phone charging trend by manufacturing devices that utilize renewable energy sources and reduce environmental impact.
2. Fitness and Sports - The fitness and sports industry can seize the opportunity of human-powered technology by developing innovative products that integrate exercise and power generation, enhancing the user experience.
3. Wearable Technology - The wearable technology industry can capitalize on the trend of exercise-based electronics by creating wearable devices that not only track fitness activities but also harness energy from the user's movements, enabling self-powered wearable devices.
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