Swiss Officiator Pees On The Pitch and Flips Off Fans
Hayley Grieve — September 28, 2009 — Pop Culture
References: extrafootie
It’s rare to find a referee stealing the show from multi-million dollar football stars, but that’s just what Massimo Busacca has been doing all of September.
First, in his native Switzerland, he flipped off some fans during a FC Baden vs. Young Boys match when he admittedly lost his cool. More recently, during a match in Qatar, those in attendance claim he actually urinated on the field between plays.
If the rumors are true, it would certainly be strange behavior for one of the most respected referees in global soccer. Perhaps they will keep him onboard, if only to draw more fans seeking an extra dose of drama.
First, in his native Switzerland, he flipped off some fans during a FC Baden vs. Young Boys match when he admittedly lost his cool. More recently, during a match in Qatar, those in attendance claim he actually urinated on the field between plays.
If the rumors are true, it would certainly be strange behavior for one of the most respected referees in global soccer. Perhaps they will keep him onboard, if only to draw more fans seeking an extra dose of drama.
Trend Themes
1. Celebrity Referees - Opportunity to capitalize on the increased attention and marketing potential of referees in sports events.
2. Controversial Officiating - Opportunity to disrupt the traditional perceptions of referees and explore new ways to handle officiating disputes.
3. Referee Personal Branding - Opportunity to develop strategies to enhance the personal brand and marketability of referees in the sports industry.
Industry Implications
1. Sports Entertainment - Opportunity for sports entertainment companies to leverage the popularity of celebrity referees and create engaging content and experiences.
2. Sports Apparel - Opportunity for sports apparel companies to collaborate with celebrity referees and create exclusive merchandise, enhancing their brand image.
3. Sports Marketing - Opportunity for sports marketing agencies to tap into the trend of celebrity referees and create innovative campaigns that capture audience attention.
0.5
Score
Popularity
Activity
Freshness
