Mariano Vivanco Shoots Sporty Styles for H&M Magazine
John Ibbitson — February 29, 2012 — Fashion
The most recent issue of H&M Magazine features a retro sports-inspired shoot from the creative lens work of photographer Mariano Vivanco that with sexual undertones that one wouldn’t expect from the youth-branded retail giant.
Although models Paddy Mitchell, Tanner Dillon and Tucker Des Lauriers are fully clothed in this spread, it’s the pairing of underwear with athletic socks, the use of crop tops, feathered hair and the muted colors of the photography that give this suggestive editorial a look that seems to be modeled after those found in classic adult magazines from the 70s and 80s. So if you’re looking for a way to make those gym class styles sexy, then check out how Mariano Vivanco did it in this sporty shoot for H&M Magazine.
Although models Paddy Mitchell, Tanner Dillon and Tucker Des Lauriers are fully clothed in this spread, it’s the pairing of underwear with athletic socks, the use of crop tops, feathered hair and the muted colors of the photography that give this suggestive editorial a look that seems to be modeled after those found in classic adult magazines from the 70s and 80s. So if you’re looking for a way to make those gym class styles sexy, then check out how Mariano Vivanco did it in this sporty shoot for H&M Magazine.
Trend Themes
1. Retro Sports-inspired Fashion - Opportunity for retailers to incorporate retro elements into their athletic wear lines to attract consumers looking for nostalgic and unique styles.
2. Sexual Undertones in Advertising - Potential for brands to push boundaries and create provocative ad campaigns that generate buzz and draw attention to their products.
3. Nostalgic Aesthetic - Chance for brands to tap into consumers' desire for nostalgia by incorporating vintage elements into their marketing materials and products.
Industry Implications
1. Fashion Retail - Opportunity for fashion retailers to develop retro sports-inspired collections that appeal to consumers seeking unique and nostalgic styles.
2. Advertising - Potential for advertising agencies to create provocative campaigns that challenge societal norms and generate buzz for their clients.
3. Graphic Design - Chance for graphic designers to incorporate nostalgic and vintage elements into their work, catering to clients who want a retro aesthetic for their branding and marketing materials.
5.1
Score
Popularity
Activity
Freshness
