The Bruce Weber Bottega Veneta Shoot Radiates with Elegant Glamor
Brian Leavy — October 24, 2011 — Luxury
References: bottegavenetaparfum
The Bruce Weber Bottega Veneta campaign is the third and final short film for the launch of the brand's first women's fragrance. This film features behind-the-scenes footage of the advertising campaign, with Nine d'Urso, the face of the Bottega Veneta fragrance, and commentary by Creative Director Tomas Maier.
Nine is a face you haven't seen before. And yet, there is something intriguingly familiar about her. Perhaps it's the warm smile, the easy gracefulness or her irreverently chic stature. Like Bottega Veneta, Nine has a proud heritage, one she wears lightly but with respect. The daughter of French fashion icon Inès de la Fressange and Italian businessman and art dealer Luigi d'Urso, she reveals the virtues of her upbringing while radiating an elegance and individuality that is completely modern and wholly her own.
Nine is a face you haven't seen before. And yet, there is something intriguingly familiar about her. Perhaps it's the warm smile, the easy gracefulness or her irreverently chic stature. Like Bottega Veneta, Nine has a proud heritage, one she wears lightly but with respect. The daughter of French fashion icon Inès de la Fressange and Italian businessman and art dealer Luigi d'Urso, she reveals the virtues of her upbringing while radiating an elegance and individuality that is completely modern and wholly her own.
Trend Themes
1. Chic Ad Campaigns - Fashion brands are looking to create ad campaigns that exude charm, elegance, and luxury, breaking the traditional barriers of advertisement.
2. Women's Fragrance - The women's fragrance industry is leveraging new trends like celebrity collaborations, genderless fragrances and natural ingredients for innovation opportunities.
3. Short Films for Ad Campaigns - Short films for ad campaigns offer a unique opportunity for brands to showcase their brand personality and values in a visually appealing and engaging way.
Industry Implications
1. Luxury Fashion - The luxury fashion industry can leverage creative and unconventional advertisement campaigns like the Bruce Weber Bottega Veneta shoot to break through traditional marketing norms.
2. Fragrance - The Fragrance industry can create unique campaigns that convey subtle, elegant, and elevated branding, following the example of Bottega Veneta.'
3. Filmmaking - Short films for ad campaigns are a growing opportunity for the filming industry to showcase creativity, vision and innovation.
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