BBDO Creates Movie-Inspired Classroom Ads
Rachel — July 14, 2009 — Art & Design
References: cityvarsity.co.za & superpunch.blogspot
Advertising agency BBDO teamed with City Varsity Design/Film School for a line of advertisements that definitely bring the movies to the classroom.
The advertisements by BBDO show a classroom skeleton with a Terminator-esque face, as well as a chalkboard with the words “I must remember to do my homework†that look like the opening text of Star Wars. A funny way to draw attention to a film school!
Implications - While Star Wars has previously been associated with nerdy sub-cultures, the reality is that there exists an extremely lucrative consumer demographic that enjoys geeky movies and products. Businesses should consider appealing to this demographic instead of constantly trying to keep up with what is 'cool.'
The advertisements by BBDO show a classroom skeleton with a Terminator-esque face, as well as a chalkboard with the words “I must remember to do my homework†that look like the opening text of Star Wars. A funny way to draw attention to a film school!
Implications - While Star Wars has previously been associated with nerdy sub-cultures, the reality is that there exists an extremely lucrative consumer demographic that enjoys geeky movies and products. Businesses should consider appealing to this demographic instead of constantly trying to keep up with what is 'cool.'
Trend Themes
1. Geek Culture Advertising - Opportunity for businesses to appeal to the lucrative geek culture demographic through fun and engaging advertisements.
2. Film and Ad Collaborations - Opportunity for advertising agencies and film schools to collaborate in creating unique and attention-grabbing ads.
3. Pop Culture in Education - Opportunity for educational institutions to incorporate pop culture references into classroom materials and create a more engaging learning experience.
Industry Implications
1. Advertising - Advertising agencies can explore collaborations with film schools to create innovative and entertaining ads for various industries.
2. Film and Media - Opportunity for film schools to work with advertising agencies and create unique campaigns that incorporate their skills in visual storytelling.
3. Education - Educational institutions can explore the use of pop culture references to create a more engaging and relevant learning experience for students.
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