The Melissa x Opening Ceremony Capsule Revisits Iconic Movie Styles
Laura McQuarrie — August 12, 2019 — Fashion
References: mdreams.sg & designtaxi
The Melissa x Opening Ceremony capsule collection offers a look back upon popular 90s footwear styles, especially the aesthetics from era-defining films like Clueless and 10 Things I Hate About You. Some of the co-branded shoe designs that can be found in the range from the retailers include the Hatch sandals, the Ladii with a block heel and the Flipp slides, all of which are made with Melissa’s proprietary and recyclable jelly-like MELFLEX material.
While Ladii reminds of Romy and Michele's High School Reunion, other styles from the limited-edition collection are just as nostalgic. The streetwear shoes are touted as hip, quirky and androgynous, as well as perfectly Instagrammable and ideal for pairing with other 90s-inspired styles.
While Ladii reminds of Romy and Michele's High School Reunion, other styles from the limited-edition collection are just as nostalgic. The streetwear shoes are touted as hip, quirky and androgynous, as well as perfectly Instagrammable and ideal for pairing with other 90s-inspired styles.
Trend Themes
1. 90s Footwear Revival - The trend of revisiting and modernizing popular footwear styles from the 90s opens up opportunities for disruptive innovation in the fashion industry.
2. Film-inspired Fashion - The incorporation of aesthetics from iconic movies in fashion collections presents disruptive innovation opportunities for brands to create unique and nostalgic products.
3. Sustainable Shoe Materials - The use of Melissa's proprietary and recyclable MELFLEX material in the capsule collection highlights the growing trend of sustainable materials in footwear, providing opportunities for disruptors in the eco-friendly fashion industry.
Industry Implications
1. Fashion Retail - The Melissa x Opening Ceremony capsule collection caters to the rising demand for nostalgic 90s fashion, offering opportunities for disruptive innovation in the retail industry.
2. Film and Fashion Collaborations - The collaboration between Melissa and Opening Ceremony to create film-inspired footwear collections showcases opportunities for disruptive innovation at the intersection of the film and fashion industries.
3. Sustainable Fashion - The use of Melissa's recyclable material in the collection highlights the potential for disruptive innovations in the sustainable fashion industry, where eco-friendly materials are gaining traction.
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