The 90s Are All That Tumblr Modernizes the Past Decade
Leslie Chen — August 12, 2011 — Pop Culture
References: 90sareallthat.tumblr & 90sareallthat.tumblr
If you miss the 90s as much as I do, the 90s Are All That Tumblr will definitely bring a smile to your face.
The blog is dedicated to celebrating popular shows from the 90s like Rugrats and Hey Arnold. Taking these characters into the modern sphere proves to be hilarious; one of the images is of Arnold updating his status on Facebook and all of the characters on the show responding in their signature speak.
Check out the 90s Are All That Tumblr for an amazingly funny look back on the decade with football-shaped heads and talking babies.
Implications - Modern consumers are looking for reminders of the past. Products that make references to older elements appeal to shoppers who want to relive simpler times in their lives. Companies attempting to stay relevant on the market could hone in on this desire for more nostalgic items.
The blog is dedicated to celebrating popular shows from the 90s like Rugrats and Hey Arnold. Taking these characters into the modern sphere proves to be hilarious; one of the images is of Arnold updating his status on Facebook and all of the characters on the show responding in their signature speak.
Check out the 90s Are All That Tumblr for an amazingly funny look back on the decade with football-shaped heads and talking babies.
Implications - Modern consumers are looking for reminders of the past. Products that make references to older elements appeal to shoppers who want to relive simpler times in their lives. Companies attempting to stay relevant on the market could hone in on this desire for more nostalgic items.
Trend Themes
1. Nostalgia Revival - Marketers can capitalize on consumers' desire for nostalgia by reviving past products/brands in a modern context.
2. Retro-themed Social Media Content - Businesses can create humorous and engaging social media content for their brands by lampooning outdated conventions in existing ones.
3. 90s Pop Culture Merchandising - Businesses can sell retro merchandise of popular 90s TV shows and movies to target consumers' nostalgia and keep their brands relevant.
Industry Implications
1. Entertainment - Entertainment industry players can leverage nostalgia to create modern adaptations of popular, old movies and TV shows, while capitalizing on the yen of young adults.
2. Retail - Retail brands can cash on nostalgia and launch a product line that taps into consumers' appetite for 90s retro culture and pop culture merchandising.
3. Social Media - Social media platforms can enable targeted advertising to capitalize on and promote a nostalgia-based market segment among young adults and older millennials.
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