Teddy Santis Presents a Bold Tonal 860v2s NB Sneaker
References: aimeleondore & highsnobiety
Teddy Santis presents a look at yet another collaborative sneaker model alongside New Balance -- this time, highlighting the 860v2s silhouette. It was unveiled online on Aime Leon Dore's Instagram account with the far-out anticipated date of February to March 2024.
There are three colorway palettes that are set to launch including the bold orange and yellow that lead the entire collection. It is followed by a white colorway palette for a more muted look and a bright yellow option. On the pre-order website, the brand notes that “Once your reservation is placed, your payment method will be charged in full. You will receive confirmation via email after submitting your reservation. All reservations are final sale. No returns or exchanges will be accepted."
Image Credit: Teddy Santis
There are three colorway palettes that are set to launch including the bold orange and yellow that lead the entire collection. It is followed by a white colorway palette for a more muted look and a bright yellow option. On the pre-order website, the brand notes that “Once your reservation is placed, your payment method will be charged in full. You will receive confirmation via email after submitting your reservation. All reservations are final sale. No returns or exchanges will be accepted."
Image Credit: Teddy Santis
Trend Themes
1. Collaborative Sneakers - Disruptive innovation opportunity: Explore partnerships with different brands to create unique and limited-edition sneaker collaborations.
2. Bold Tonal Sneakers - Disruptive innovation opportunity: Experiment with bold color palettes to create eye-catching and unique sneaker designs that appeal to fashion-forward consumers.
3. Pre-order Sales Model - Disruptive innovation opportunity: Implement a pre-order sales model to drive excitement, gauge demand, and secure upfront sales for new product releases.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Combine fashion and sportswear brands to create new, exclusive sneaker collections that cater to the growing athleisure trend.
2. Footwear - Disruptive innovation opportunity: Invest in unique colorway designs and limited-edition sneaker releases to attract sneaker collectors and enthusiasts.
3. E-commerce - Disruptive innovation opportunity: Develop a seamless online reservation and payment system for pre-order sales to enhance customer experience and increase conversion rates.
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