Braided Dreadlocks Are Topshop Unique Chic
Elsa Blaine — February 28, 2009 — Fashion
References: style
The future of hair design is braided dreadlocks, as seen on the runway at the uber-hip Topshop Unique Fall 2009 show in London.
All lengths of hair received the Boy George treatment with brightly colored ribbons thrown in for fun. As 80's fashions seem to be seeping into current collections, hair styles are flashing back as well.
We saw braids in 2008, but the look was more ‘milkmaid’ and structured; this cool Topshop ‘do is disheveled and edgy--urban streetwear on the runway.
All lengths of hair received the Boy George treatment with brightly colored ribbons thrown in for fun. As 80's fashions seem to be seeping into current collections, hair styles are flashing back as well.
We saw braids in 2008, but the look was more ‘milkmaid’ and structured; this cool Topshop ‘do is disheveled and edgy--urban streetwear on the runway.
Trend Themes
1. Braided Dreadlocks - Disruptive innovation opportunity: Explore the use of braided dreadlocks in mainstream hairstyling, creating a unique and edgy look for customers.
2. 80's-inspired Hairstyles - Disruptive innovation opportunity: Revisit and reinterpret 80's hairstyles, incorporating them into modern fashion and creating a nostalgic trend for customers.
3. Brightly Colored Ribbons - Disruptive innovation opportunity: Introduce brightly colored ribbons as an accessory for hairstyles, adding a playful and vibrant element to everyday looks.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Collaborate with fashion brands to integrate 80's-inspired hairstyles into their collections, offering customers a complete retro look.
2. Haircare - Disruptive innovation opportunity: Develop a range of products specifically tailored for braided dreadlocks, catering to the growing demand for unique and alternative hairstyles.
3. Accessories - Disruptive innovation opportunity: Design and produce a line of brightly colored ribbons exclusively for hair styling, tapping into the trend of incorporating accessories into hairstyles.
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