The South China Morning Post's Budding Romance Story is Vibrantly Printed
Jana Pijak — March 24, 2015 — Fashion
References: scmp & visualoptimism.blogspot
Alexandra Martynova shows off her 80s fashion closet in 'Budding Romance', an editorial exclusive for The South China Morning Post. Gracing the publication's March 2015 issue, this image series paints a bohemian picture of the bold decade and brings back its signature teased hair and electric eye-shadow looks.
Captured by photographer Benjamin Kanarek, this bohemian style exclusive boasts fashions from Lane Crawford, Rochas and Maison Martin Margiela among other labels. Its pieces are hand-picked by wardrobe stylist Coline Peyrot while its hair and makeup looks are created by Jonathan Dadoun and Melanie Sergeff.
This 80s fashion story highlights a wardrobe of floral coats, shoulder pad infused jackets and pattern-clashing pairings that will appeal to the fan of retro and eye-catching apparel.
Captured by photographer Benjamin Kanarek, this bohemian style exclusive boasts fashions from Lane Crawford, Rochas and Maison Martin Margiela among other labels. Its pieces are hand-picked by wardrobe stylist Coline Peyrot while its hair and makeup looks are created by Jonathan Dadoun and Melanie Sergeff.
This 80s fashion story highlights a wardrobe of floral coats, shoulder pad infused jackets and pattern-clashing pairings that will appeal to the fan of retro and eye-catching apparel.
Trend Themes
1. Retro Fashion Revival - Disruptive innovation opportunity: Create a clothing rental service that specializes in offering 80s fashion styles for special events and parties.
2. Pattern Clashing - Disruptive innovation opportunity: Develop an AI-powered fashion app that offers personalized styling suggestions for mixing and matching patterns.
3. Teased Hair and Bold Makeup - Disruptive innovation opportunity: Launch a beauty subscription box that features products and tutorials for achieving 80s-inspired hair and makeup looks.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Integrate virtual try-on technology into online fashion stores to enhance the shopping experience for customers.
2. Beauty and Cosmetics - Disruptive innovation opportunity: Develop a line of eco-friendly and cruelty-free beauty products that cater to the growing demand for sustainable cosmetics.
3. Event Planning and Entertainment - Disruptive innovation opportunity: Create an experiential event company that organizes 80s-themed parties and immersive pop-up experiences.
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