'720 Degrees' at the Israel Museum is Suspended by 24 Feet
Sarah Robson — August 10, 2012 — Art & Design
References: jerusalemseason & psfk
'720 Degrees' at the Israel Museum is a immense levitating cinema that was designed by Ron Arad. This circular installation is designed to be in the rose garden, and it will be raised 24 feet above the ground by 5,600 silicon rods. These rods will make the installation visible from any spot in the museum.
The idea behind this project was to build a structure that brings hope to the future of cinemas. With the increasing amount of movies available to download online, many people fear that movie theatres will soon become obsolete. The cinema will feature films by Christian Marclay, Ori Gersht and David Shrigley during the three weeks it is installed. Rob Arad is known for his culturally creative installations, and this specific cinema shows an innovative way of looking at art.
The idea behind this project was to build a structure that brings hope to the future of cinemas. With the increasing amount of movies available to download online, many people fear that movie theatres will soon become obsolete. The cinema will feature films by Christian Marclay, Ori Gersht and David Shrigley during the three weeks it is installed. Rob Arad is known for his culturally creative installations, and this specific cinema shows an innovative way of looking at art.
Trend Themes
1. Levitating Cinemas - The use of levitating technology in cinemas presents opportunities for immersive and unique movie experiences.
2. Future of Cinemas - Exploring alternative structures and designs for cinemas opens up possibilities for reimagining the traditional movie theater experience.
3. Innovative Art Installations - Creating art installations that challenge traditional perspectives and engage audiences in new ways can lead to disruptive innovation in the art industry.
Industry Implications
1. Entertainment - The entertainment industry can leverage levitating cinemas to create memorable and immersive experiences for moviegoers.
2. Architecture - The architectural industry can explore innovative designs and structures for cinemas to adapt to the changing needs and expectations of movie lovers.
3. Art - The art industry can embrace innovative art installations like the levitating cinema to push the boundaries of traditional art forms and engage audiences in unique ways.
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