540º Bottle Has an Exaggerated Screw Top That Encompasses the N
Amelia Roblin — March 14, 2014 — Marketing
References: jorgedelacruz.net
In the 540º Bottle and Jar, you're seeing everyday items with a bit of a twist. Glass vessels are mass-produced all around the world to hold all sorts of beverages, preserves and condiments, but it's normally the label that gets consumers excited.
Jorge de la Cruz designed this set of containers for a contest that was organized by the Bruni Glass brand of Italy. Both were entered in different categories and both were chosen as finalists and later shown in Paris at the Salon Emballage.
What makes the 540º Bottle and Jar particularly elegant is their smooth cylindrical forms and the presence of subtle but striking details around their necks. It's as if the form of the cap threading was elaborated and extended into dramatic coiling contours for great visual intrigue.
Jorge de la Cruz designed this set of containers for a contest that was organized by the Bruni Glass brand of Italy. Both were entered in different categories and both were chosen as finalists and later shown in Paris at the Salon Emballage.
What makes the 540º Bottle and Jar particularly elegant is their smooth cylindrical forms and the presence of subtle but striking details around their necks. It's as if the form of the cap threading was elaborated and extended into dramatic coiling contours for great visual intrigue.
Trend Themes
1. Extended Details - Designing everyday objects such as bottles and jars with striking and elaborated details extending from their forms presents an opportunity for companies in the glass manufacturing and design industries to create standout products.
2. Sculptural Vessels - The creation of sculptural vessels, such as the 540º Bottle and Jar, showcases how the glass manufacturing industry can combine functionality and artistry to create unique products that appeal to consumers.
3. Contest-driven Design - Organizing design contests like the one organized by Bruni Glass brand of Italy allows companies to discover new talent and potentially disruptive ideas to improve their products and gain market share.
Industry Implications
1. Glass Manufacturing - Companies in the glass manufacturing industry may implement elaborate designs and extended details to their current products to attract more customers.
2. Design - Design firms can experiment with creating more sculptural and visually appealing vessels for everyday products to disrupt the consumer goods industry.
3. Packaging - Glass packaging companies may consider holding design contests to potentially discover new and innovative ideas like the 540º Bottle and Jar to improve their products and stay ahead of the competition.
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