5 POINTS' Shop Appeals to Creative Millennials with Interactive Stations
Laura McQuarrie — June 22, 2015 — Business
References: Weare5points & weare5points
The new pop-up 5 POINTS shop in Venice Beach exemplifies the five key points that the lifestyle brand lives by—Make, Say, Share, Live and Keep. These words guide everything that the brand does and produces, as seen in products like graphic t-shirts, pillows, bags, sketchbooks and art supplies.
Created to inspire the next generation of creatives, the new 5 POINTS shop hosts spaces for learning lettering and creating chalk stencils. Aiming to appeal to the Millennial demographic, 5 POINTS even hosted an "Instameet" with the most influential Instagram users in LA, with followings of over 30,000 people.
5 POINTS is a start-up within an incubator space that's been funded by Hallmark Cards. For the utmost inspiration, 5 POINTS makes the most of Hallmark's resources and archives.
Created to inspire the next generation of creatives, the new 5 POINTS shop hosts spaces for learning lettering and creating chalk stencils. Aiming to appeal to the Millennial demographic, 5 POINTS even hosted an "Instameet" with the most influential Instagram users in LA, with followings of over 30,000 people.
5 POINTS is a start-up within an incubator space that's been funded by Hallmark Cards. For the utmost inspiration, 5 POINTS makes the most of Hallmark's resources and archives.
Trend Themes
1. Interactive Retail Experiences - The trend of interactive stations in retail stores provides an opportunity for brands to engage and inspire customers in unique and memorable ways.
2. Millennial Targeted Branding - Brands that create experiences and products specifically tailored to appeal to the Millennial demographic can tap into a lucrative market segment.
3. Start-up Incubators - Incubator spaces offer start-ups access to resources and funding, providing a platform for disruptive innovation and growth.
Industry Implications
1. Retail - Retailers can incorporate interactive stations in their stores to enhance the shopping experience and differentiate themselves from competitors.
2. Fashion and Lifestyle - Brands in the fashion and lifestyle industry can benefit from targeting their products and marketing efforts towards the Millennial generation.
3. Entrepreneurship and Innovation - Start-up incubators provide a supportive environment for entrepreneurs to pursue disruptive ideas and turn them into successful businesses.
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