Tokyo University Creates 4D TV Which Offers a Fuller Viewing Experience
Kyle Towers — April 1, 2013 — Tech
References: u-tokyo.ac.jp & newlaunches
Japan’s Tokyo University of Agriculture and Technology has offered the public an immersive viewing experience with their 'smell-o-vision' 4D TV.
This technology is a large leap in the way of entertainment. With the recent advancement and success of 3D televisions, this 4D feature will further immerse the viewer into what is being watched. It is truly the next level of movie-making magic. Imagine a camera panning through a beach and the viewer being able to smell the fresh and salty smell of the surf.
The 4D TV has many benefits in marketing as well, such as advertisers having the chance to tempt consumers with the smells of its products. Unfortunately, only some markets will benefit because not all products rely on smell, but those that don't could still find clever ways to implement this inventive feature.
This technology is a large leap in the way of entertainment. With the recent advancement and success of 3D televisions, this 4D feature will further immerse the viewer into what is being watched. It is truly the next level of movie-making magic. Imagine a camera panning through a beach and the viewer being able to smell the fresh and salty smell of the surf.
The 4D TV has many benefits in marketing as well, such as advertisers having the chance to tempt consumers with the smells of its products. Unfortunately, only some markets will benefit because not all products rely on smell, but those that don't could still find clever ways to implement this inventive feature.
Trend Themes
1. 4D TV - Creating TV technology that offers a fuller viewing experience by immersing viewers with smell-o-vision.
2. Immersive Entertainment - Advancement in technology that immerses viewers by adding an olfactory experience provides opportunities to enhance the entertainment industry.
3. Sensory Marketing - The use of 4D TV to create an immersive and multisensory marketing experience adds value to businesses that use odor-emitting products and services.
Industry Implications
1. Entertainment - 4D TV technology advancements create opportunities for more immersive and enhanced entertainment experiences.
2. Advertising - The use of 4D TV for sensory marketing creates opportunities for enhanced advertising experiences- particularly effective for products/services with an olfactory element.
3. Consumer Electronics - Creating and marketing 4D TV technology provides opportunities for growth in the consumer electronics industry by enhancing the viewing experience with a multisensory approach.
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