The 3R Tequila Packaging is Branded for Equestrian Imbibers
Regan Canie — September 20, 2011 — Lifestyle
References: 3rtequila & thedieline
When 3R Tequila wanted to have their product hit the shelves with a flashy bottle that would capture both their brand and their backstory, they turned to Redthumb branding agency.
The agency took 3R’s organic agave tequila and put it in packaging that would be bold enough for the serious sippers and sensitive for the timid taste testers. The 3R company was created as a result of a Mexican love story that made it a natural choice to put a horse-riding hombre on the front of the bottle bringing his damsel in distress to safety and alcoholic success.
The clear bottles boast a cartoon-like illustration combined with a short story detailing the brands creation and is then topped off with an equestrian-stamped cap. 3R rides off with a marketing win.
The agency took 3R’s organic agave tequila and put it in packaging that would be bold enough for the serious sippers and sensitive for the timid taste testers. The 3R company was created as a result of a Mexican love story that made it a natural choice to put a horse-riding hombre on the front of the bottle bringing his damsel in distress to safety and alcoholic success.
The clear bottles boast a cartoon-like illustration combined with a short story detailing the brands creation and is then topped off with an equestrian-stamped cap. 3R rides off with a marketing win.
Trend Themes
1. Organic Tequila - Disruptive innovation opportunity: Create sustainable and eco-friendly packaging for organic tequila brands.
2. Storytelling Packaging - Disruptive innovation opportunity: Design packaging that tells a captivating story to engage consumers and differentiate brands.
3. Branded Bottle Caps - Disruptive innovation opportunity: Develop unique and branded bottle caps that add a distinctive element to packaging.
Industry Implications
1. Alcoholic Beverages - Disruptive innovation opportunity: Explore creative packaging solutions for alcoholic beverages to enhance brand image and attract consumers.
2. Branding and Marketing - Disruptive innovation opportunity: Integrate storytelling and unique packaging designs into branding and marketing strategies to create memorable and appealing experiences for customers.
3. Sustainable Packaging - Disruptive innovation opportunity: Develop sustainable packaging options for food and beverage products, such as organic tequila, to meet the growing consumer demand for environmentally-friendly choices.
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