Baskin-Robbins' Reese's 3-Pointer Ice Cream Celebrates March Madness
Katherine Pendrill — March 13, 2017 — Lifestyle
References: brandeating
To celebrate March Madness -- the NCAA Division I Men's Basketball Tournament -- Baskin-Robbins has debuted a new Reese's 3-Pointer ice cream. Bursting with chocolate and peanut butter, the new ice cream flavor is a decadent way to celebrate the end of the men's college basketball season.
The new Reese's 3-Pointer ice cream is an indulgent, co-branded flavor made up of chocolate ice cream blended with Reese's Peanut Butter and a chocolate ribbon. The ice cream is also mixed with hunks of Reese's Pieces candies and Peanut Butter Cups for extra flavor.
For those who can't get enough of the decadent chocolate peanut butter combination, the new flavor is also available as a Layered Sundae, which consists of Reese's 3-Pointer ice cream topped with hot fudge, Reese's Peanut Butter sauce, chopped Reese's Peanut Butter Cups and a dollop of whipped cream.
The new Reese's 3-Pointer ice cream is an indulgent, co-branded flavor made up of chocolate ice cream blended with Reese's Peanut Butter and a chocolate ribbon. The ice cream is also mixed with hunks of Reese's Pieces candies and Peanut Butter Cups for extra flavor.
For those who can't get enough of the decadent chocolate peanut butter combination, the new flavor is also available as a Layered Sundae, which consists of Reese's 3-Pointer ice cream topped with hot fudge, Reese's Peanut Butter sauce, chopped Reese's Peanut Butter Cups and a dollop of whipped cream.
Trend Themes
1. Basketball-themed Ice Creams - Opportunity for businesses to create unique ice cream flavors tied to popular sports events as a way to attract customers.
2. Co-branding - Potential for partnerships between ice cream brands and candy companies to create collaborative flavors that appeal to a wider range of customers.
3. Decadent Flavors - Growing demand for indulgent and rich ice cream flavors that offer unique taste experiences.
Industry Implications
1. Ice Cream Manufacturing - Innovative ice cream flavor creations present opportunities for companies to differentiate themselves and attract new customers.
2. Sports Merchandising - Collaborations between ice cream brands and sports events can lead to unique promotional opportunities and merchandise sales.
3. Candy Manufacturing - Partnering with ice cream brands to create co-branded flavors can expand candy companies' product offerings and reach new markets.
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