Kite Amps Up Its Product's Quality in Partnership with Design Firm Layer
Kalin Ned — October 24, 2018 — Art & Design
References: kiteeyewear & dezeen
London-based eyewear company Kite releases a selection of 3D-printed glasses that have been skillfully tailored to fit the person's face. Dubbed 'KiteONE,' the collection is done in collaboration with design agency Layer. Through this project, the two businesses are able to create a personalized silhouette for each consumer, ensuring the perfect fit for their face both functionally and aesthetically.
The service 3D scans the face of the wearer and prints the eyewear to "fit the size and proportions of any face." The measurements include the "distance between pupils, head and nose width, and ear positioning." The head is visualized in an app and the product is fitted live on-screen.
Kite's 3D-printed glasses are an example of high-level personalization within the industry — something we have been seeing a frequently with the onset of various technological advancements.
The service 3D scans the face of the wearer and prints the eyewear to "fit the size and proportions of any face." The measurements include the "distance between pupils, head and nose width, and ear positioning." The head is visualized in an app and the product is fitted live on-screen.
Kite's 3D-printed glasses are an example of high-level personalization within the industry — something we have been seeing a frequently with the onset of various technological advancements.
Trend Themes
1. High-level Personalization - The collaboration between Kite and Layer showcases the trend of personalized 3D-printed glasses fitted specifically to each consumer's face.
2. Technological Advancements - The use of 3D scanning and app visualization in Kite's glasses highlights the trend of leveraging technology to enhance customization in eyewear.
3. Tailored Fit - The focus on creating glasses that fit perfectly based on precise measurements represents the trend of prioritizing tailored experiences in the eyewear industry.
Industry Implications
1. Eyewear - Kite's personalized 3D-printed glasses demonstrate disruptive innovation opportunities for the eyewear industry to meet consumer demands for individualized products.
2. Design Agencies - The collaboration between Kite and Layer presents disruption potential for design agencies to explore partnerships with eyewear companies for innovative customization projects.
3. 3D Printing - The use of 3D printing technology in creating custom eyewear opens up disruptive innovation opportunities for the 3D printing industry to expand into the fashion and accessories market.
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