Topps Cards Put 3D Baseball Player Avatars on Your Computer Screen
Going Like Sixty — March 10, 2009 — Tech
References: nytimes
Baseball card collectors: raid the 401k, because Topps 3D Live baseball cards are here. Hold the “Augmented Reality” baseball card in front of a webcam and watch a 3D avatar of your favorite player on the computer screen. Rotate the 3D baseball card, and the perspective rotates.
“Augmented Reality,” combines a real image with a virtual one. Topps considers this a defining moment for baseball card collectors worldwide.
Topps needs the boost because basecards just don’t appeal to collectors in the digital age. The baseball trading card biz used to a billion dollar business, but now is just $200 million. With 3D baseball cards, this will be a huge boost to the card collecting mania.
“Augmented Reality,” combines a real image with a virtual one. Topps considers this a defining moment for baseball card collectors worldwide.
Topps needs the boost because basecards just don’t appeal to collectors in the digital age. The baseball trading card biz used to a billion dollar business, but now is just $200 million. With 3D baseball cards, this will be a huge boost to the card collecting mania.
Trend Themes
1. Augmented Reality - The integration of real and virtual images opens up opportunities for immersive experiences and interactive marketing.
2. Digital Collectibles - The transition from physical to digital collectibles presents new avenues for both collectors and the industry to explore, including enhanced customization and interactive features.
3. Interactive Marketing - The use of interactive technologies like Augmented Reality allows for more engaging marketing campaigns, creating unique experiences for consumers.
Industry Implications
1. Sports Memorabilia - The introduction of 3D baseball cards represents an opportunity for the sports memorabilia industry to adapt and capture the attention of collectors in the digital age.
2. Entertainment Merchandise - The integration of Augmented Reality in collectibles enables the entertainment merchandise industry to create immersive experiences and offer innovative products for fans.
3. Digital Marketing - The rise of Augmented Reality and interactive marketing technologies calls for businesses in the digital marketing industry to leverage these tools and create innovative campaigns for their clients.
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