Helix Sleep Releases Its New Helix Elite Luxury Collection
Mickey Phoon — April 21, 2023 — Art & Design
References: helixsleep
Helix Sleep has released its latest luxury mattress collection called the Helix Elite. Adam Tishman, Co-President of Helix, said: "We set out to create the best mattress on the internet, filled with the highest quality materials available, and that's just what we did. At over 15 inches, the Helix Elite collection is the tallest, most luxurious bed-in-a-box that can be shipped directly to your door. We are excited to share this new, advanced concept with our customers and help bring the Elite sleep experience to life."
Like Helix's Standard and Luxe collections, the Helix Elite luxury collection consists of six core models: Sunset Elite, Moonlight Elite, Midnight Elite, Dusk Elite, Twilight Elite, and Dawn Elite. Each Elite model can support different consumers' sleep preferences and positions with Helix's sleep technology. Each product has a durable base that provides zoned lumbar support, full perimeter reinforcement, and increased airflow. The entire collection contains the advanced cooling GlacioTex™ Elite fabric and is GREENGUARD Gold certified. Additionally, each mattress is constructed with CertiPUR-US foams. The Helix Elite collection is available for purchase.
Image Credit: Helix Sleep
Like Helix's Standard and Luxe collections, the Helix Elite luxury collection consists of six core models: Sunset Elite, Moonlight Elite, Midnight Elite, Dusk Elite, Twilight Elite, and Dawn Elite. Each Elite model can support different consumers' sleep preferences and positions with Helix's sleep technology. Each product has a durable base that provides zoned lumbar support, full perimeter reinforcement, and increased airflow. The entire collection contains the advanced cooling GlacioTex™ Elite fabric and is GREENGUARD Gold certified. Additionally, each mattress is constructed with CertiPUR-US foams. The Helix Elite collection is available for purchase.
Image Credit: Helix Sleep
Trend Themes
1. Luxury Mattress Collections - The trend of creating luxury online mattress purchasing experiences is a disruptive innovation opportunity for the mattress industry to differentiate their offerings and compete with traditional brick and mortar stores
2. Advanced Sleep Technology - The trend of integrating advanced technology in the sleep experience is a disruptive innovation opportunity for mattress companies to create new features and differentiate their products from competitors
3. Sustainable Sleep Solutions - The trend of using eco-friendly and sustainable materials in mattress construction is a disruptive innovation opportunity for the mattress industry to attract environmentally conscious buyers and create a competitive advantage
Industry Implications
1. Online Retail - As the online mattress market continues to grow, companies can create differentiated offerings and provide customers with convenient and personalized online purchasing experiences
2. Sleep Technology - Innovations in sleep technology, such as the use of advanced fabrics and materials, provide opportunities for companies to create new and differentiated products that improve the overall sleep experience
3. Eco-friendly Products - As consumer demand for eco-friendly products continues to rise, companies can differentiate their offerings and create a competitive advantage by using sustainable and environmentally conscious materials in the manufacturing of their products
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