Brad Pitt, Amy Winehouse and the Beckhams
Alex Covert — September 19, 2008 — Life-Stages
References: worldofwonder.net
LEGO has made a ton of yellow-skinned pop culture icons in recent years, including Indiana Jones, Batman, Speed Racer, and SpongeBob SquarePants. To celebrate LEGO’s 50th anniversary, the Denmark toy company has produced a series of celebrity-inspired LEGO figurines.
The lucky celebrities to be immortalized in LEGO include David and Victoria Beckham, Madonna, Simon Cowell and the judges from the UK series X Factor, Amy Winehouse, Angelina Jolie, and Brad Pitt with two of their babies.
The lucky celebrities to be immortalized in LEGO include David and Victoria Beckham, Madonna, Simon Cowell and the judges from the UK series X Factor, Amy Winehouse, Angelina Jolie, and Brad Pitt with two of their babies.
Trend Themes
1. Celebrity-inspired LEGO Figurines - Opportunity to capitalize on nostalgia and create highly collectible items for fans of both LEGO and specific celebrities.
2. Limited Edition LEGO Figurines - Limited editions drive higher demand and create a sense of urgency for fans to purchase.
3. Pop Culture LEGO Collectibles - Continued expansion of pop culture collectibles within the LEGO brand.
Industry Implications
1. Toy Manufacturing - Opportunity for increased sales and revenue for LEGO and other toy manufacturers through licensed celebrity-inspired products.
2. Entertainment - Creation of exclusive merchandise for fans of celebrities and pop culture can generate an additional revenue stream in the entertainment industry.
3. E-commerce - Distribution of limited edition and collectible items via e-commerce platforms creates new opportunities for online retailers.
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