MTR's '3 Minute Breakfast' Offer Instant Single-Serve Meals
Laura McQuarrie — July 10, 2018 — Lifestyle
References: shop.mtrfoods & usatoday
In the same way that consumers are able to prepare ramen noodle cups in a matter of minutes by adding just hot water, people may now also get a taste of Southeastern Asian cuisine thanks to MTR's 3 Minute Breakfast.
At the Summer Fancy Food Show, MTR showcased its single-serve product range, which includes tall cups for making everything from rice-based poha and masala-flavored oats to sweet kesari halwa.
While there have been many oat and egg-based breakfast options packaged in cup formats for the North American market based on classic Western breakfasts, these new instant products appeal to consumers who are looking for new globally inspired options that are exceptionally easy to prepare. As individuals find themselves increasingly pressed for time, their busy days demand quick meals and conveniently prepackaged snack options.
At the Summer Fancy Food Show, MTR showcased its single-serve product range, which includes tall cups for making everything from rice-based poha and masala-flavored oats to sweet kesari halwa.
While there have been many oat and egg-based breakfast options packaged in cup formats for the North American market based on classic Western breakfasts, these new instant products appeal to consumers who are looking for new globally inspired options that are exceptionally easy to prepare. As individuals find themselves increasingly pressed for time, their busy days demand quick meals and conveniently prepackaged snack options.
Trend Themes
1. Instant Single-serve Meals - The rise of instant single-serve meals provides a disruptive innovation opportunity for companies to cater to busy individuals who demand quick and convenient meal options.
2. Globally Inspired Breakfasts - The popularity of globally inspired breakfast options opens up disruptive innovation opportunities for businesses to offer diverse and unique flavors that appeal to adventurous consumers.
3. Convenient and Prepackaged Snacks - The increasing demand for convenient and prepackaged snack options presents a disruptive innovation opportunity for companies to create nutritious and on-the-go snacks that cater to busy lifestyles.
Industry Implications
1. Food Packaging and Ready-to-eat Meals - The growth in instant single-serve meals creates opportunities for disruptive innovation in the food packaging and ready-to-eat meals industry to develop innovative packaging solutions and convenient meal options.
2. Breakfast Cereal and Granola - The trend of globally inspired breakfast options opens up disruptive innovation opportunities for the breakfast cereal and granola industry to create new flavors and product variations that cater to diverse consumer preferences.
3. Snack Food and Convenience Stores - The demand for convenient and prepackaged snacks presents a disruptive innovation opportunity for the snack food and convenience store industry to offer a wider range of healthy and portable snack options.
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