Laura Brashier's 2date4love is for Those Who Cannot Have Intercourse
Sandra Winn — August 15, 2011 — Lifestyle
References: 2date4love & dailymail
'2date4love', a dating site created by cancer survivor Laura Brashier, offers hope to those seeking love without sex. Her idea stemmed from her real-life battle with cervical cancer and how the treatment affected her own sex life.
Although Brashier still has a sex drive, her condition makes intercourse too painful to even attempt sex. As you know, many people suffer similar conditions and that is where 2date4love comes in. Like other dating sites, 2date4love has an interface set up to help find your ideal companion. Unlike other dating sites, Brashier's is unique because you know before you enter the first bit of information that sex is completely out of the equation.
Brashier explains what gave rise to her entrepreneurial idea: "As the cancer treatment took a toll on my body, I’m no longer able to function sexually the way I used to. This has proven to be an enormous challenge when it comes to dating—when the topic of intimacy is raised, I fear that once my partner knows my limitations, he may lose interest."
Implications - Websites like 2date4love should be interesting to entrepreneurs and businesses because so many people cannot have sex or have completely lost their limbido, yet crave intimate relationships. All industries should consider social media platforms and marketing strategies that allow consumers to feel comfortable with their bodies and health issues.
Although Brashier still has a sex drive, her condition makes intercourse too painful to even attempt sex. As you know, many people suffer similar conditions and that is where 2date4love comes in. Like other dating sites, 2date4love has an interface set up to help find your ideal companion. Unlike other dating sites, Brashier's is unique because you know before you enter the first bit of information that sex is completely out of the equation.
Brashier explains what gave rise to her entrepreneurial idea: "As the cancer treatment took a toll on my body, I’m no longer able to function sexually the way I used to. This has proven to be an enormous challenge when it comes to dating—when the topic of intimacy is raised, I fear that once my partner knows my limitations, he may lose interest."
Implications - Websites like 2date4love should be interesting to entrepreneurs and businesses because so many people cannot have sex or have completely lost their limbido, yet crave intimate relationships. All industries should consider social media platforms and marketing strategies that allow consumers to feel comfortable with their bodies and health issues.
Trend Themes
1. Love-without-sex Dating - Creating dating platforms that cater to people who cannot have sex or have lost their libido, offering hope and connection without the focus on physical intimacy.
2. Social Media for Health Issues - Developing social media platforms and marketing strategies that promote body positivity and acceptance for individuals with health issues or disabilities.
3. Intimate Relationship Support - Providing support and resources for individuals who crave intimate relationships but face limitations due to physical or health conditions.
Industry Implications
1. Online Dating - Online dating platforms can explore the niche market of connecting individuals who are seeking love without sex or physical intimacy.
2. Healthcare - Healthcare providers can develop services and support systems that address the emotional and psychological needs of individuals with health issues who desire intimate relationships.
3. Social Media Marketing - Social media marketing professionals can create campaigns that promote body positivity and acceptance, offering inclusive messaging for those with health issues or disabilities.
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