24Bottles Packaging Emphasizes its Recycled Material to Send a Message
Amelia Roblin — March 1, 2013 — Eco
References: qlabdesign.it & thedieline
The canteen within 24Bottles packaging might be the last one you ever need. By highlighting eco-friendly practices, the initiative behind the metal drinking vessel aims to reduce the volume of plastic water bottles that Westerners find themselves buying.
The durable and portable containers have been slipped into slotted arrangements of two recycled cardboard pieces. Providing protection and padding, the sheaths are then inserted into rectangular boxes of the same sustainable material. The brightly colored canteens float lightly inside the cartons and are visible through round portals in the middle of each side.
Qlab Design's concept might deliver the impression of wasted paper, but this is what gets the consumer thinking about excess consumption. It's then up to him to ensure that the cardboard from 24Bottles packaging gets reused responsibly.
The durable and portable containers have been slipped into slotted arrangements of two recycled cardboard pieces. Providing protection and padding, the sheaths are then inserted into rectangular boxes of the same sustainable material. The brightly colored canteens float lightly inside the cartons and are visible through round portals in the middle of each side.
Qlab Design's concept might deliver the impression of wasted paper, but this is what gets the consumer thinking about excess consumption. It's then up to him to ensure that the cardboard from 24Bottles packaging gets reused responsibly.
Trend Themes
1. Sustainable Packaging - Opportunity for businesses to adopt eco-friendly practices to reduce plastic consumption and develop sustainable packaging solutions using recycled materials.
2. Minimalist Design - Opportunity to explore minimalist and innovative design approaches to packaging that emphasizes the product while being eco-friendly and sustainable.
3. Consumer Awareness - Opportunity to educate consumers on the benefits and impact of using sustainable packaging to encourage a shift towards more eco-friendly practices and reduce plastic waste.
Industry Implications
1. Packaging Industry - Opportunity to develop and offer sustainable packaging solutions to meet the growing demand for eco-friendly practices and contribute to reducing plastic waste.
2. Beverage Industry - Opportunity to use sustainable packaging solutions, like reusable metal canteens, to meet consumer demand for eco-friendly alternatives to plastic bottles and reduce environmental impact.
3. Retail Industry - Opportunity to promote and market sustainable packaging as a way to attract eco-conscious customers and contribute to reducing plastic waste and environmental impact.
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