23andMe Personal Genome Service
Ben Preiss — March 3, 2008 — Marketing
You probably leave samples on the sidewalk all the time, but send a sample of spit (and $1,000) to 23andMe Personal Genome Service you might get more than you bargained for. Using sophisticated DNA Drool detection instrumentation to unscramble your genetic codification, your results are then posted on the 23andMe website where you can:
-- Search and explore genes contributing to their personal characteristics, such as lactose intolerance, athletic ability, and food preferences;
-- Learn how the latest research studies relate to their genomes;
-- Compare their profiles to family and friends who are also 23andMe participants and trace the inheritance of genes associated with specific traits;
-- Discover genetic roots and find out where and how their ancestors lived and learn about the prehistoric events they experienced, and;
-- Actively participate in a new research approach and contribute to the advancement of the field of genetics.
-- Search and explore genes contributing to their personal characteristics, such as lactose intolerance, athletic ability, and food preferences;
-- Learn how the latest research studies relate to their genomes;
-- Compare their profiles to family and friends who are also 23andMe participants and trace the inheritance of genes associated with specific traits;
-- Discover genetic roots and find out where and how their ancestors lived and learn about the prehistoric events they experienced, and;
-- Actively participate in a new research approach and contribute to the advancement of the field of genetics.
Trend Themes
1. Personalized Genomics - Explore genes contributing to personal characteristics and trace the inheritance of specific traits.
2. Genetic Ancestry - Discover genetic roots, learn about ancestors' lives, and understand prehistoric events experienced.
3. Participatory Research - Actively contribute to the field of genetics through a new research approach.
Industry Implications
1. Genetic Testing - Utilize sophisticated DNA drool detection instrumentation in genetic testing services.
2. Biotechnology - Apply personal genomics advancements in biotechnology research and development.
3. Health and Wellness - Use genetic information to personalize health and wellness solutions.
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