Embark's Dog DNA Test Identifies Your Pup's Breed and Relatives
Grace Mahas — September 25, 2020 — Lifestyle
Many pet owners think of their furry friends as members of the family, and to shed more insight on the genetic makeup and health of their canines, embark worked with veterinarians to develop the Dog DNA Test.
This comprehensive screening tests for over 250 breeds and gives users a complex breakdown of their dog's specific breed mix. In addition, the kit can test for ancestry profiles and family trees that date back to great-grandparents and help owners find and connect with the pup's relatives. The Dog DNA Test also showcases the genetics behind the canine's appearance, size, and genetic diversity.
The test is simple to use. Pet owners simple activate their account online, gently swab their pet's cheek, and send the results to the lab.
Image Credit: embark
This comprehensive screening tests for over 250 breeds and gives users a complex breakdown of their dog's specific breed mix. In addition, the kit can test for ancestry profiles and family trees that date back to great-grandparents and help owners find and connect with the pup's relatives. The Dog DNA Test also showcases the genetics behind the canine's appearance, size, and genetic diversity.
The test is simple to use. Pet owners simple activate their account online, gently swab their pet's cheek, and send the results to the lab.
Image Credit: embark
Trend Themes
1. Pet DNA Testing - Developing genetic-specific tests for pets' health, breed, and ancestry can lead to a market for genetic-based health recommendations and personalized pet products.
2. Consumer Demand for Pet Knowledge - There is potential for disruptive marketing strategies and services that can meet the rising demand among pet owners for knowledge about their pet's genetic makeup, breed, and health.
3. Data-driven Pet Care - With more genetic data on pets, there is an opportunity for data-driven pet care, such as personalized diet recommendations, breeding predictions, and disease prevention plans.
Industry Implications
1. Pet Care - Developing genetic-specific tests that cater to pet owners' desire for knowledge about their pet's breed and health can unlock new service opportunities and personalized product recommendations.
2. Veterinary Medicine - There is potential for creating a new consulting service or technology product that applies insights from pet DNA tests to provide personalized veterinary treatment plans or even to develop new treatment innovations.
3. Consumer Genetics - Pet DNA testing can also benefit from established consumer genetics technologies and innovations, and the technology has potential for cross-application to other animal species and agriculture.
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