'Hell or High Watermelon' from 21st Amendment Combines Flavors
Rebecca Byers — October 5, 2015 — Lifestyle
References: 21st-amendment
'Hell or High Watermelon' is a fruity wheat beer that is part of the impressive selection from independent San Francisco-based craft brewery 21st Amendment. Featuring a charismatic can design outfitted with modern reinterpretations of the Statue of Liberty, the wheat ale is infused with Magnum hops and 100% pure, fresh watermelon.
One of the fun summer seasonal beers offered by 21st Amendment, 'Hell or High Watermelon' is actually brewed with fresh watermelon, giving it a refreshingly crisp but dry taste.
This unique fusion ale is an example of the experimental attitude that craft beer drinkers have toward unconventional flavor combinations and speaks to the interest of consumers in hyper-niche offerings that appeal to very specific palates.
One of the fun summer seasonal beers offered by 21st Amendment, 'Hell or High Watermelon' is actually brewed with fresh watermelon, giving it a refreshingly crisp but dry taste.
This unique fusion ale is an example of the experimental attitude that craft beer drinkers have toward unconventional flavor combinations and speaks to the interest of consumers in hyper-niche offerings that appeal to very specific palates.
Trend Themes
1. Fruit-infused Beers - Craft breweries can experiment in creating fruit-infused beers to cater to consumers with specific palates.
2. Unconventional Flavor Combinations - Consumers are interested in trying beers with unique and unconventional flavor combinations.
3. Seasonal Beers - Craft breweries can create seasonal beers to keep up with changing consumer preferences.
Industry Implications
1. Craft Beer - Craft breweries can capitalize on the current trend of fruit-infused beers and unconventional flavor combinations.
2. Food and Beverage - The trend of fruit-infused beers and unconventional flavor combinations can also extend to other food and beverage products.
3. Hospitality and Tourism - Hotels and restaurants can introduce seasonal fruit-infused beers to attract craft beer enthusiasts and promote local breweries.
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